Founder & Content Creator (Freelance)
Lebanon Eats / Traveling with Thyme
Total years of experience :12 years, 4 Months
Plan, create, monitor, & schedule content on my social media platforms @lebanoneats and @travelingwiththyme & website Travelingwiththyme.com
Collaborate with influencers and businesses via agencies, in-house marketing teams & business owners to raise brand awareness & social media presence
Partnered with non-commercial organizations including World Food Programme, European Union & other non-profit organizations
Create and present pitches to prospective and existing clients
Manage influencer marketing campaigns based on data with the team from A to Z for clients globally and in the MENA region
Build and maintain good client relationships
Ensure that creative output matches the client’s brief and brand's standards
Freelance:
Handle brands' digital presence on social media
Plan, create (photo, video & written), monitor, & schedule content
Develop & monitor creative & engaging digital marketing strategies & PR campaigns through social media to effectively target key audience, boost sales & build brand digital presence (including targeting groups of macro & micro influencers who appeal to the selected brands' audience)
Monitor, track, analyze & report on performance on social media platforms
Analyze competitor activity & conduct market research
Recruit brand ambassadors & collaborate with top influencers
Organize events & influencer meet-ups
Update & maintain influencer & business contact info & mailing lists
Created a 1-month digital campaign for 1 client with no budget resulting in a 20% increase in followers
Write content based on best-performing & trending topics for 3rd party websites taking into consideration SEO best practices
Analyzed & monitored business progress by tracking activity as well as creating & publishing reports for suppliers (i.e. Mondelez)
Conducted sales & SKU analyses & overall profitability of the business
Liaised with Brand Managers (ATL/BTL, Promotions, etc.)
Conducted financial, operational & compliance audits (local & regional) in accordance with applicable standards within the FMCG industry
Carried out office & fieldwork operational/financial audits in compliance with ISO 9001:2015, ISO 14001:2015 & OHSAS 18001:2007 standards, company policies & procedures, & country laws
Conducted root cause analysis, risk management, reporting, & follow-up
Developed, updated, & maintained audit programs
Developed, implemented, & maintained Integrated Management System (IMS) as well as company policies & procedures for all branches (Qatar, UAE, Algeria, Jordan, Lebanon)
Assisted in Risk Assessment Framework, Cost Project Management & Analysis, Info Memo, & Corporate Strategy, process improvements & automations
Economics - Macro + Micro