marketing manager assistant
Tamdeen Group
مجموع سنوات الخبرة :11 years, 3 أشهر
• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
• Execution of the annual marketing plan which strategically utilizes all platform programs to impact the center’s core objectives.
• Handle social media platforms content, story building and competitions.
• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget.
• Support Marketing Manager with annual Research plan and requirements.
• Develop and manage relationship with retailers, head office, suppliers, retained agencies - ensuring cost efficiencies and brand guardianship is achieved at all times.
• Assess the effectiveness of the mall website and implement content improvements and new features to meet online objectives.
• Incorporate online activities with offline marketing promotions.
• Secure partnerships with key community organizations.
• Execute special events plan designed to generate awareness, increase traffic and sales for shopping center.
• Develop communications program to keep retailers well informed on all shopping center activities related to marketing.
• Promote and carry-out center specific and corporate program opportunities to retailers.
• Secure retailer offers to enhance sales generating programs.
• Implement appropriate retailer intensification strategies designed to increase sales.
• Follow retailer’s local and nationwide trends to optimize marketing and promotional opportunities and/or synergies.
• Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, and trade promotion programs; developing action plans.
• Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses.
• Create and implement strategic and tactical campaigns.
• Handle all event planning.
• Handle all PR events from media events to press release briefing.
• Creating Annual marketing plans and calendars.
• Implement marketing plans on a quarterly basis.
• Create project documents for all campaigns with budgets and projections.
• Work closely with CRM to maintain accurate campaign delivery and client satisfaction.
• Create brand review strategy and research new and current competition.
• Manage awareness campaigns in schools, universities and companies.
• Responsible for design creation inhouse and through agency.
• Handle social media, advertising and creative agencies directly.
• Assist in annual marketing budget.
• Track campaign success and customer feedback.
• Handle all printing material.
• Responsible for all public relation processes.
• Delegate tasks and jobs to the department executives.
• Assist Marketing Manager in all marketing responsibilities for Crowne Plaza and Holiday Inn hotels.
• Handle public relation activities of Crowne Plaza Hotel, Holiday Inn Hotel, Ruby Tuesday and two major spas.
• Create and assist in tactical and strategic campaigns.
• Compose press releases, invitations, speeches and articles.
• Manage social media accounts.
• Contribute in media planning and marketing calendars.
• Handle booking advertisements in different media sectors.
• Plan and execute all CSR projects.
• Prepare PR strategies for launching of new properties belonging to IHG and NAC (National Arabic Company).
• Handle Barter Deals, P.R. reports, P.R. plans, media plans, and newspaper clippings.
• Responsible for all event planning (grand openings, press conferences, re-branding, new launching, Ramadan events).
• Construct interviews, questionnaire and comment cards.
• Develop proposals, releases, corporate profiles, by lined-articles and common press materials.
• Compose and develop PR plans and contribute to plan processes.
• Prepare / compose Media Monitoring books and weekly, monthly and yearly reports.
• Supervise reports on monthly client billing process.
• Handle events professionally from planning to execution.
Major Accounts held:
- McDonald’s
- GBM (Gulf Business Machine) Main distributors of IBM
- Ernst and Young
