Marketing and sales manager
IFFCO
Total des années d'expérience :1 years, 6 Mois
retail and
foodservice
Nb of employees:
15 000
Presence:
worldwide
Report to: General
manager of the
division
Management:
Direct report: 1
Indirect report: 13
Marketing and sales manager
In IFFCO ( FMCG: retail and food service) - report to General Manager - indirect report:13 -
direct report: 1
Since January 2019 : Supporting the growth of the new beverage portfolio across specific channels: 72
key accounts - working with the UAE sales team on horeca customers ( 235 customers targeted) - 14
contracts signed
» Responsible for developing bespoke marketing strategy for each contracts: annual plans, pricing,
budget, POSM, monthly activations, forecasts and promotion plan, liaison with BTL agency for planning
and execution
» Conducting a constant market trend, competitor, consumer habits benchmark
» Organize monthly business performance meeting with Horeca team to ensure the implementation of
the strategic marketing plan and that the business is aligned with sales and revenue targets
» Accountable for NPD from idea generation to P&L and margin optimization to product launch
developing the sales of Fonterra (FMCG) - Scope B2B and B2C
» Elaborating the sales and marketing strategy within cross functional team - 1.3 millions AED monthly turnover
target, developing the brand on foodservice and retail- sustaining strong working relationships with
stakeholders, handling the key accounts - 343 customers on board on 6 months - 17 contracts signed with
national key accounts
» Translating brand strategy into sales plan: developing effective pricing strategy align with the brand
positioning, managing the budget and projecting expected sales volume and profits for existing and new
products.
» Providing supply chain team with realistic forecasts on sales & volume, monitoring the stock level and export
in 2 GCC countries and negotiating the importations terms and conditions with the supplier
» Adapting the marketing plan to the customers type, sector and region, generating content marketing in
professional publication and organizing events, creating and launching NPD in line with the needs of the market
» Training the sales team on technical and sales skills - managing +/- indirectly 8 sales people - involving and
motivating the sales team with sales challenges and promotions
Distinction: Performer of the quarter from Bidcorp Middle East for good results and leadership skills
HORECA TRADE
Company profile:
Sector: distribution
retail and foodservice
Nb of employees: 4
000
Multinational
company -part of
Bidvest group -
presence in all GCC
Report to: General
manager
Management:
Indirect report: 11
CLASSIC FINE
FOODS
Company profile:
Sector: distribution retail
and foodservice
Nb of employees: 327
Multinational company-
part of Metro Group
Report to
PURCHASING PROJECTS: Generated turnover over the
2 projects: “Wardrobe accessories” file: 1, 5M$ /“NewStyl” file
PURCHASING PROJECTS: Generated turnover : Sliding
Accessories” file: 750 k$
» Elaborating the best new product to launch, on time and on budget, by analyzing market insights,
consumer trends and predicting sales, managing after-sale service, ensuring availability in stores
and setting up the best presentation materials according to the on-going marketing plan.
» Negotiating with the Shanghai cross functional team remotely: terms of contract, packaging,
product technical specifications, most efficient packaging, delivery dates, best and most current
pricing.
» Solving a good many on-going conflicts with service providers, inquiring about responsibilities
and litigations
Brand business development
From october 2014 to april 2016: maintaining and increasing the customer portfolio - From 73
customers to 126 customers
» Elaborating and executing the sales strategy for the 200 products of the pastry catalog over UAE
» Drafting the sales materials ( catalogs and promotion material)
» Managing pricing,
in
in
2013:
