Marketing Manager
The Boulevard Arjaan by Rotana
مجموع سنوات الخبرة :20 years, 7 أشهر
Responsible for designing and implementing appropriate marketing strategies insuring an
effective strategic positioning and viability of the hotel brand.
Exposing the hotel to a broad, representative and sustainable client base at local, national and international levels, while insuring an effective public relations promoting our goodwill.
Handling all press releases and the dissemination of information to the media.
Managing the advertising function, assuring that all advertisements are effective and reflect a positive image of the company and the hotel.
Establishing strong & effective relations with agencies to devise and maximize publicity materials.
Developing and managing effective direct marketing campaigns.
Designing and controlling the budget, allocated for the marketing and promotional functions and at the same time, ensure that marketing and promotional exposure are maximized.
Negotiate effectively with potential sponsors and ultimately close advantageous arrangements suitable for the hotel.
Handling the hotel branding during exhibitions, that the company is participating in, in addition to initiating and organizing events.
Providing the management with creative ideas to project and enhance the image of the company and the hotel.
Effectively supervising the work of all subordinates and provide the appropriate training and guidance, and submitting a monthly report to the General Manager and my Corporate Vice President, updating on all matters related to the activities within the
department.
Launched company website, created and printed company collateral.
- Coordinate with Business Development Department, CCO and Product Managers to launch service advertising campaigns through various media channels and exhibitions.
- Manage and Supervise Design Team; from hiring, assigning job objectives and responsibilities, to conducting appraisals and managing workflow.
- Manage and Monitor Social Media to promote company services to generate revenue, and enhance brand image and corporate identity.
- Provide writing and editing support for various departments and all promotional materials, website content, TV Ads, and company collaterals.
- Assist in developing new revenue sources through acquiring new advertising media channels.
- Responsible for media monitoring and efficient utilization through designing a media schedule dashboard.
- Develop and publish Press Releases on monthly bases.
Selected Accomplishments:
- Launching various social media campaigns.
- Conducting online campaigns through booking with Online Media Networks, based on CPC and CPL model.
- Executing several exhibition' booths and product collaterals' design inside and outside Jordan.
- Developed partnership with various local and international TV channels launching various TV ads, with in-house design and production.
- Managed a design team, enhancing productivity and performance through creative and close supervision.
- Defining project elements, processing them parallel with project time-line and according to an assigned budget. Carefully studying market need and targeted audience, in order to provide a product that is considered essential for their knowledge improvement.
- Managing day-to-day communication with client vendors and internal production/design teams ensuring project deliverables are clearly understood and met.
Selected Accomplishments:
- Successfully launched the www.christianarabwriters.com website for the Christian Arab writers Initiative.
- Conducted various market research focus groups to acquire feedback from product targeted groups about own assessment for product defined contents. Project research is assigned to be 6-months in my current position.
- Identifying, developing and evaluating marketing strategies for hotel objectives balancing them with guest satisfaction and analyzing demand on hotel facilities and services.
- Managing corporate marketing & communication functions, for hotel facilities and promotions, working shoulder-to-shoulder with marketing agencies and designers.
- Publishing Newsletters & Internal Communication, in parallel with website development and promotional updates.
- Direct Brand Management, PR & Media Relations.
Selected Accomplishments:
- Developed and launched hotel collaterals, brochures, catalogs, web content and direct marketing campaigns.
- Effective Marketing: through launching several Art Exhibitions for talented artists.
- Successfully managed Website re-launch and Corporate Identity Re-Branding.
- Market Penetration: through participating in CSR (corporate social responsibility) activities.
- Sponsoring the 10th Anniversary Celebration of the accession to the throne of King Abdullah II organized by the British Embassy.
- Bronze Award in the Jordan Advertising Awards for Strikers Entertainment Center menu design, 2009.
- Handling RBT content management.
- Developing new services concerning CDMA network.
- Responsible of the content management. Sending/receiving/follow up with suppliers.
- Develop yearly strategies.
- Creating new services to target users need and generate more revenue.
- Calculate revenues for the VAS services and compare statistical data.
- Configure connections between the VAS and Mobile network providers.
- Contacting new providers that will assist in developing creative VAS services and Orange customed services.
- Analytical reporst of SMS services revenue and customer behavior.
- Developing integrated offers with Land & Internet depatrmnets withting same company.
- Handling and resolving all escalated problems.
- Processing RFQ for various VAS services and projects.
- Study traffic evolution and user behavior upon launching a service.
- Planning new services according to customers’ need working with content and service providers.
- Monthly analysis and revenue genera
- Conducting monthly analysis and generate revenue reports, per each service and provider.
Selected Accomplishments:
- Successful launch for Ramadan SMS Competition, Aug - Sep 2008.
- Presenting a campaign with a grand prize of 10, 000 JOD, a weekly prize of 1, 000 JOD and a daily prize of 100 JOD.
- Utilizing SMS and e-marketing advertising tools.
- Training new team members and motivating staff through teamwork.
- Assisting back office members handling customer complaints and cases related to their accounts.
- Recognized as a qualified source for internet & GPRS configurations.
- Increasing ARPU and customer loyalty.
- Achieving and exceeding the monthly target and customer satisfaction.
- Providing solutions to customers to increase loyalty and retention.
- During university study working at McDonalds gave a great deal of experience in Customer- Sales interaction.
- Molding Communication and leadership skills.
- Managing a full operation coordinating between people, products and equipments assuring sales revenue and excellence in service.
- Planning staff scheduling, making sure “Aces are in Places”.
- Creating Action Plans concerning gross profit and product consumptions.
- Conducting weekly & monthly inventory.
