Senior Digital Manager
XICHE & CO
Total years of experience :16 years, 7 Months
Key Deliverables:
• Leadership: Led TAMM Content Authority, 14 experts in Linguistics, UX, SEO, and Publishing.
• Agile Delivery: Championed the content delivery for the AED 750M TAMM platform.
• Content Integration: Developed and executed comprehensive content strategy for over 500 government services and 20 specialized journeys on ADDA's TAMM.
• Strategic Collaboration: Partnered with multi-ADU teams from Next50, Digital 14, IBM, PwC.
• Established TAMM Content guidelines, setting strict standards for quality and consistency.
• Optimized, corrected, and standardized content for SEO, UX, and platform-specific requirements.
• Monitored performance and quality compliance benchmarking, and continuous improvements.
• Orchestrated triage, stand-ups, workshops, and presentations to aid timely delivery.
Key Deliverables:
Senior Digital Marketing Manager
• Digital Marketing: Entrusted with the accountability of leading strategic digital marketing initiatives, driving maximum ROI for clients through innovative strategies.
• Key Accounts Management: Managed key accounts such as Nestle ME, Al Tayer, X-cite, IFFCO, Thuraya, Marico, and Kansai, ensuring profitability and satisfaction.
• Relationship Management: Cultivated strong relationships with prominent companies like MAF Properties, Oman Insurance, Pepsi Foods, DNATA, and RAK Bank.
• Content Approvals: Approved web and social media content across client portfolios.
• Acknowledged as a top performer, meeting and exceeding targets, placing in the top 10%.
Key Deliverables
Content Head
• Content Creation: Simplified and refined content creation processes for web and social media platforms, emphasizing high-quality, SEO-driven content. Crafted compelling content for diverse digital platforms, including websites, blogs, presentations, and social media creatives.
• Team Leadership: Assisted marketing, creative, design, and advertising teams with research, analysis, and strategy development to improve content performance and efficiency.
• Content Engagement: Designed and executed digital marketing strategies to enhance content engagement and reach.
Key Deliverables:
• Business Planning: Facilitated profit-driven business plans and conducted feasibility studies for UAE SMEs seeking to diversify through importing products for trade.
• Auditing: Conducted audits of 20+ multinational retail outlets, banks, hotels, and restaurants in the UAE, assessing product quality, service standards, and customer experience touchpoints.
• SOP Manuals: Produced an SOP manual for AE Freezone, resulting in an 82% reduction in non-value-added work duplication and enhanced overall performance. Created standard operating procedures (SOPs) for GMI, including FAQs and an employee handbook.
• Change Management: Developed change strategies encompassing communication plans, coaching, training, risk mitigation, resistance, and continuous improvement initiatives.
• Analyzed Financial Statements to monitor performance and contributed to strategic decisions.
Key Achievements:
• Streamlined 49% of Elcome International’s (UAE) operational processes through Business Process Reengineering, implementing MS Dynamics 10 and CRM.
• Augmented revenue from 10% to 15% for the critical accounts during the recessionary period, expanding the sales portfolio and providing custom solutions to C-suite leaders.
Key Achievements:
• Attained substantial savings of over $100M/year for two Petronas O & G subsidiaries in
• Malaysia and summed $10.6M/year for Sara Lee, Print Town, and AFPSLAI in the Philippines.
• Overhauled 69 business processes for AFPSLAI, refining swim lanes, arrival distribution, queue analysis, and structure, leading to a 58% decrease in wait times.
• Restructured the organizational chart and KPIs for the Philippine Daily Inquirer, resulting in a 28% reduction in workforce and operational cost savings of $8 million.