Laila Arab, Digital Marketing Executive

Laila Arab

Digital Marketing Executive

Wojooh - Chalhoub Group

Location
Saudi Arabia - Jeddah
Education
Diploma, Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics.
Experience
9 years, 11 Months

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Work Experience

Total years of experience :9 years, 11 Months

Digital Marketing Executive at Wojooh - Chalhoub Group
  • Saudi Arabia - Jeddah
  • My current job since September 2018

- Marketing Executive at Faces Beauty Retail in KSA
- Create Social Media campaigns
- Drive e-commerce traffic
- Arrange monthly Flagship store events and activities
- Customer relationship management. Management of loyalty program, and CRM campaigns.
- Event coverage on Faces social Media

Owner at Aquarius Beachwear
  • Saudi Arabia - Jeddah
  • My current job since April 2017

Aquarius Beachwear is a brand that sells summer/beach attire.

Social Media Account Executive at LIVEmena
  • Saudi Arabia - Jeddah
  • My current job since January 2018

- Creating content for a brands’ social media pages.
-Developing social media marketing (strategies).
- Data analysis and generating reports.

Account Executive at Lenzo
  • Saudi Arabia - Jeddah
  • September 2015 to September 2016

*Project management of client’s marketing (brand activation) campaigns.
*Client servicing and managing accounts through planning, budgeting, team and resource management, analyzing data, and generating reports.
*Managing and creating activities for marketing purposes and brand awareness.
*Monitoring activation projects for quality control, risk assessment, and risk management.

Teacher at Building Blocks Private School
  • Saudi Arabia - Jeddah
  • February 2014 to July 2015

• Taught different subjects in English • Conducted lesson plans • Designed didgital scrapbooks • Evaluated students’ performance and monitored students’ progress • Helped in organizing school events • Implemented behavior modification techniques • Developed and devised several teaching techniques

Trainee and research assistant at Wesaal Development Centre
  • Saudi Arabia - Jeddah
  • March 2011 to June 2011

• Conducted research on consumer behavior.
• Participated in an organizational development project
• Participated in research on increasing employee and customer satisfaction.

Education

Diploma, Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics.
  • at Columbia University in the City of New York
  • January 2019

- Lectures. -Digital Marketing Strategies assignments. -Simulation for Social Media Marketing for a Suitcase brand. -Simulation for Search Engine Optimization and Email marketing for a Camera Brand. -Webinars and live discussions

Diploma, Digital Marketing for growth and profitability
  • at Imperial College London
  • February 2017

An intensive 3 day crash course on the essentials, benefit, and how to use Digital marketing for growth and profitability.

Master's degree, Psychology
  • at Middlesex University
  • October 2013
Bachelor's degree, Psychology
  • at Effat University
  • June 2011

Graduated after completing 145 hours of different general and major courses. And an Internship at Wesaal development centre as part of my dissertation, which concerns consumer behavior.

Specialties & Skills

Communication
Microsoft Office
Microsoft PowerPoint
Organizational Development
Science
Psychology
Mac and Windows
Research
Project Management (brand activations)
SPSS (statistical package for the social sciences) for data analysis in research.
Advertising (Content Creation)
Entrepreneurship
Client servicing

Languages

English
Expert
Arabic
Expert

Training and Certifications

Performance Management (Certificate)
Date Attended:
November 2014

Hobbies

  • Reading
  • Tennis
  • Learning new skills and languages
  • Exercising
  • Research
  • Travelling
  • Organizing and planning events
  • Nutrition
  • Fashion