Clemence Florendo, Trainee Senior Sales Staff

Clemence Florendo

Trainee Senior Sales Staff

Jawad Business Group of Companies

Location
Philippines - Antipolo
Education
Bachelor's degree, English, Minor in Mass Communication
Experience
19 years, 5 Months

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Work Experience

Total years of experience :19 years, 5 Months

Trainee Senior Sales Staff at Jawad Business Group of Companies
  • Kuwait - Al Kuwait
  • My current job since September 2007

A store based role that takes a leading role within the team to support the manager consistently delivering the customer service proposition, driving sales and assisting with the development of an effective team and controlling the store stock levels.
• Focused upon delivering the brand retail standards. Build strong and effective relationships with the customer in order to deliver exceptional service (develop an extensive customer data base)
• Be aware of in store promotions and communicate these clearly to any customer in order to maximize sales.
• Ensure customers receive the same level of service by telephone as well as in store.
• Lead by example in providing assistance to the customer by suggesting a choice of outfits and alternatives to suit the occasion/ requirements.
• Deal with the customer accordingly whenever there is exchange & refund.
• Be aware of competitor’s activity and inform manager so that pro-active steps to outperform our competitors can be achieved.
• Ensures stock deliveries are swiftly processed and presented on the sales floor according to Brand/Visual Guidelines.
• Ensure store is fully replenished at all time and assist with the re-merchandising the store as required.
• Recognize slow selling lines and highlight these to the manager.
• Assist in preparing the store stock takes/regular, annual & bi-annual inventory
• Able to communicate to visitors/managers the key sales targets, best and worst sellers and the reason for this.
• Ensure till systems are fully functional/ operational at all times and ready to notify the IT helpdesk/ Manager re any un-resolved issues. (in absence of the manager)
• Fully understands and able to take responsibility for completing all in store administration procedures in relation to cashing up, exception reports and performance/trading diary etc.,

Sales and Operations Manager at Shawill Corporation
  • Philippines
  • December 2009 to January 2018

WORK EXPERIENCE
Shawill Corporation - Operations Manager - Sales (December 2014 - present)
Main Duties and Responsibilities
Responsible for planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives.
Develop a sales strategy to achieve organizational sales goals and revenues
Increased brand integrity and awareness by monitoring the quality of marketing content and understanding market exposures
Managed Sales Department strategy and accountability for meeting sales and marketing quarterly objectives by increasing efficiency and established key deliverable
Acted as company representative at Trade meetings, conferences, and events in order to gain insights into the various competitor brands and how they can be marketed
Set individual sales targets with sales team
Delegate responsibility for customer accounts to sales personnel
Co-ordinate sales action plans for individual salespeople
Oversee the activities and performance of the sales team
Ensure sales team have the necessary resources to perform properly
Monitor the achievement of sales objectives by the sales team
Product development in terms of naming and editing
Evaluate performance of sales staff
Provide feedback, support and coaching to the sales team
Assist with the development of sales presentations and proposals
Co-ordinate with the Digital Head on online sales activity (Digital Marketing)
Bi-monthly qualitative calls per outlet or as often as needed on a case to case basis
Track, collate and interpret sales figures
Generate timely sales reports
Develop pricing schedules and rates
Formulate sales policies and procedures
Control expenses and monitor budgets specifically during provincial or out of town duties
Analyze data to identify sales opportunities
Suggest and Develop promotional ideas and material


Shawill Corporation - Sales Supervisor (Dec. 1, 2009 - September 2014)
Duties and Responsibilities
Directly reporting to the General Manager
Responsible for supporting the General Manager in the successful operation of the location and sales staff
Qualitative calls on a daily basis.
Developed sales strategies as well as establishing procedures, and training for new employees and a refresher course to the regular employees.
Supervise sales operations of sales team.
Follow-up leads and samples provided by sales team.
Implement strategies to sell products or services.
Make sure pricing is correct
Supervise and oversee the maintenance of customer databases.
Supervise accounts receivables team in collecting balances.
Supervise field marketing and sales force.
Analyze field reports and prepare sales documents.
Analyze competitor pricing proposals and sales strategies.
Helps the company to minimize costs while maximizing profits.
Ensure promotions are accurate and in compliance with company standards.
Does pay-rolling on the side.Maintains payroll information by collecting, calculating, and entering data.
Resolves payroll discrepancies by collecting and analyzing information.
Provides payroll information by answering questions and requests.
Maintains payroll operations by following policies and procedures; reporting needed changes.
Maintains employee confidence and protects payroll operations by keeping information confidential.
Contributes to team effort by accomplishing related results as needed.

Marketing Specialist at Ferrosan Philippines Incorporated
  • Philippines
  • June 2005 to October 2006

Work Scope:
Sales Performance
• Prepare a plan on how to achieve monthly sales target set by the management.
• Monitor sales movement on a weekly basis and report the status to the Business Development Manager.
• Monitor monthly off take of stocks from the outlets.
Monitor monthly sales performance of accounts as per agreed targets set per account.
• Follow-up Purchase Orders and handle deliveries.
• Handle and develop the key trade accounts identified by management.
• Establish good rapport with the key accounts key decision makers like Branch Managers, Store Supervisors, and Stock Analyst etc.
• Ensure maximum visibility of all materials in all key outlets.
• Participate in activities designed to improve customer satisfaction and business performance.
• Be aware with all the media activities and ensure that this information is cascaded to our consumer (retail trade).
• Prepares report about all competitive activities in the trade, pricing, product distribution etc.

Territory Management
• Qualitative calls on regular basis.
• Prompt submission of administrative reports such as pre-planned itinerary on a monthly and weekly basis, and weekly sales summary of all Product Consultants reports.
• Ensure business strategies are communicated well to the trade to ensure achievement of sales targets.
• Build new business by identifying relevant trade opportunities.

Merchandiser, Sales Consultant at Rustan Marketing Corporation, Rustan Group of Companies
  • Philippines
  • August 2004 to June 2005

Aug. 2004 - June 04, 2005 Rustan Marketing Corporation Sales Dept.
Merchandiser, Consumer Product Division
• Work hand in hand with the immediate superior in ensuring maximum market penetration of the product. / brand
• Reports directly to the Sales Manager.
• Responsible for the weekly inventory and BI-monthly request of merchandise. On time submission of administrative reports such as pre-planned itinerary on a weekly & monthly basis. Monthly summary of sales report per brand.
• Perform any other function deemed necessary in carrying out objectives of the department as instructed by the superior.
• Maintain broad knowledge of client products and services.

Sept. 1998 July 2004 Rustan Marketing Corporation Sales Dept.
Sales Consultant
• As a Sales Consultant, I am involved in identifying customer requirement and needs, recommending solutions and developing good business relationship internal and external.
• Performs certain standard activities such as maintaining adequate stocks/ supplies required.
• Contribute ideas and ways to resolve problems to better serve customer and improve productivity.
• Prepares weekly sales report including store events and other competitors activities necessary in sales planning.

Message Handler Operator - Call Center at Powerpage/Skytel Telecommunucations Philippines
  • Philippines
  • August 1997 to December 1997

Aug. 1997 Dec. 1997 POWERPage/Skytel Phil.
Message Handler Operator
• Reports directly to the Operations Manager/ Supervisor.
• Receives messages for paging, respond to all inbound customers inquiry.
• Clarify customer requirement at first contact and confirm understanding of solution while accurately updating customer profile.
• Ensure all calls will be accommodated and messages are properly and correctly encoded before transmission.
• Offer sales and services by telecommunication (telemarketing).

Education

Bachelor's degree, English, Minor in Mass Communication
  • at Polytechnic University of the Philippines
  • March 1997

Specialties & Skills

Merchandising
Mass Communication
Market Penetration
Materials
Computer literate (Microsoft works & others)
Fast Speed typing

Languages

English
Expert