General Manager Marketing And Sales
Prime Focus World( Prime Focus Academy of Entertainment & Studies)
Total years of experience :0 years, 0 Months
People & Strategy
Leading Marketing PAN India by planning, developing & implementing strategies to ensure segment achieves marketing objectives in line with global strategy and direction.
Brand Marketing & Communication
Leads promotions for PAN India. The goal here is to link the identity of the identity, values of the Academy with the communication to the student fraternity.
Product Innovation, Category Development, Budgets & Campaigns
Manage brand reach, awareness to ensure competitiveness and profitability.
To drive the product lines & P&L Top Line & Bottom Line
Product Development & Content Development.
Build market share by expansion, implementation & consolidation of the brand concept / network
Build & execute program to enhance collaboration with key influencers, educators, design schools, colleges, coaching class, tuition networks, etc
Establishing a strong hold in the Brand reach by engaging in an appropriate & cost effective Advertising and Promotion program to ensure brand well received, recognized and approved by influencers which contribute to developing consumer awareness.
Social Media Influence
Manage Web & Social Media in line with the global programs to drive lead generation through digital marketing.
Enhance consumer experience by training counselors, sales team
Major Accomplishments
•Initiated a PAN India Campus Connect Campaign resulting in Invites by Colleges PAN India for Seminars helping the brand reach a wider audience
•Creating top local influencer network helping in effective reach to student / parents resulting in increase in admission numbers
•Received the “Best Performing Leader for
Primarily responsible for growth of 9 assigned verticals in the West region. Involved in providing Experiential Marketing solutions in Events, Roadshows, Exhibits, Conferences, Contact Centre Programs, Activation plans, Social & Digital Campaigns. The Industry includes Banking, FMCG, Telecom, Auto, Real Estate, Education, etc
Major Accomplishment
•Innovating Marketing / Sales plan to achieve yearly focused plans which resulted in teams achieving targets by a good margin
•Awarded Social Media Influencer for the year 2018
•Innovative Marketing solutions in the form of campaigns which were never tried before with cheeky taglines to attract larger clients
•Introducing new concepts of Sales Blitz, attending Industry events, speaking at events added to new ways of marketing and profitability
Responsible for successful marketing strategy & PR for Texzone globally including markets of India, SE Asia, USA, LATAM to manage the brand’s communication, reach, awareness, digital and social PR strategy. This includes devising, planning, developing and implementing a carefully planned marketing strategy & PR activities to achieve marketing objectives
Major Accomplishment
•Achieved a 7 cr & 12 cr revenue in the 1st two years creating a IP in itself
•Innovating strategy to reach 1000 plus brands in India and globally
•Working with influencers to reach in Rural India
Led a global team of Business Development / Operations for end to end delivery, meeting design and content needs of clients in South India / Africa market.
Major Accomplishment
•Working on a pilot digital project for African client, delivering it much before time with great appreciation from them and in turn garnering more projects after that.
•Awarded Best Marketing Ideas for year
Led PAN India Operations liaising with teams across to execute, plan and implement error free execution of Events. Managed a large team of 50 Plus people to deliver 15 Cr of business for the year. Additionally handling the CEO’s office to make provide support and look after the management need and look after delegates coming from abroad.
Major Accomplishment
•Based on yearly trends worked on cost reduction with hotels, vendors and having yearly tie ups. This helped to save 30% cost and added to the profits.
•Awarded Best Operational Leader in 2009
•Created processes, streamlined automation and had consistent training, upskilling and re skilling for teams every 6 months.
•Worked out interesting campaigns for the marketing team to have great sales to achieve the necessary targets.
Worked with 3 UK Team(outsourced Contact Centre in India) as a
Primarily started as an inbound call taking representative and after showing consistent results, got an opportunity to supervise the floor and also an opportunity to join the Quality team monitor calls
Started with working as a developer and then moved to a project leader and was responsible for design, development and implementation of projects end to end.
Major Accomplishment
•Designed an application for Times Of India - Desktop pager which got sold for whopping 2 lakhs
•Topped in pitching projects to clients and was leading in max projects to be delivered.
•Implemented successful projects of high value being a top performer.
Successfully completed Systems Management
’s Degree in