Sales Manager
French Bakery
مجموع سنوات الخبرة :22 years, 7 أشهر
French Bakery, a local brand that was established in the 90s, in UAE with the philosophy “merging the best of traditional bakery methods with the latest technology.
Sales Manager - B2B, Reporting to Group CEO - Buhaleeba Holding Group 2020-UAE
‣ Total Department Annual Sales Budget: AED 45 million
‣ Responsible for setting up a new dedicated sales department and sales processes
‣ Responsible for a mix of HORECA and QSR in UAE. QSR like Costa, Caribou, Café Nero, Coffee Club, Hagen Daz were my key clients managed by me. New Product Development such as sandwiches, cakes, pastries were exclusively developed.
‣ Solely responsible for bagging a contract to supply frozen croissant and danishes, daily to Abela & Co.
‣ Increased margins on additional products for existing customers.
‣ Increased margins on products for new customers.
‣ Channels and Customer focused
‣ Increased market share.
‣ Portfolio Optimization
‣ Optimization of route to market
Senior Sales Manager -B2B, Reporting to General Manager
Head hunted by the owner to review and put new processes for (sales, warehouse, production etc) to ensure a smooth and efficient flow, thereby cutting down on cost and increasing value and volume.
Total Department Annual Sales Budget: AED 57 million
Department Strength and Reports: 4 Key Account Executives and 3 Key Account Managers, 3 Sales Coordinators
Target Market: HORECA, B2B and Exports
Key Accounts: Hilton Group of hotels, Jumeirah Group of hotels, Choithram, Chef Middle East Dubai and Oman, Hardees, Dominos etc
Product Portfolio: Frozen and Fresh Bakery and Pastry.
‣ Total Department Sales Budget: AED 24 million
‣ Responsible for a team of: 4 Sales Managers, 2 Sales Coordinator
‣ Target Market: HORECA (Executive Chefs -Kitchen and Pastry, F/B Directors), related decision makers.
‣ Product Portfolio: Frozen Bakery and Pastry (Croissants, Danish, Baguettes, Bread Rolls, Ciabatta, Panini), Plain and Filled Dates, Origin Chocolates, Date Biscuits, Sparling Non-Alcoholic Date Beverage,
‣ Developing sales strategies and introducing new product categories and new markets in the GCC
‣ Maintaining selling price and analysis of all the products SKUs and their categories
‣ Negotiate and close agreements with large customers.
• Achievements
‣ Solely developed and Successfully increased sales by introducing new categories such as frozen bakeries/pastries to hotels and making it the second highest volume and value earner for the division
‣ Major accounts opened such as Emirates Palace Hotel Abu Dhabi and Etihad Airways, World Trade Centre, Damac Hospitality Group, Emaar Group, Jumeirah Group of Hotels
‣ Created monthly News Letter for all HORECA sector
‣ Managing the UAE National Day Display Project for Emirates Palace Hotel, UAE
‣ Full Responsibility for Ramadan Corporate Season:
‣ Corporate sectors were tapped extensively for six months before Ramadan.
‣ Marketing: Managing seasonal marketing campaigns for this project.
G4S LLC, UAE is the leading global integrated security company, specializing in the provision of security products, services and solutions
National Sales Manager - Facility Services Division, Reporting to the Managing Director
Total Sales Budget: AED 63 million
Improved sales capabilities through regular in-house with both the 4 branch managers and their sales executives and retaining a well-motivated sales team.
Participated with senior management in the development of effective and strategic sales plan.
Handling leads with potential for large volume of business and closing deals.
Hadi Enterprises LLC, a company of Al Abbas Group, based in Dubai, dealing in hotel supplies and equipment to 4 & 5 star hotels, catering institutions, airlines, govt departments in the UAE.
Agents and Authorized Distributors for brands as Rubbermaid Commercial Products, Libbey Glassware,
Area Sales Manager reporting to the Divisional Head, Hospitality, UAE
Recruited to start a new hospitality division in the company.
Reporting to senior management and liaising with line managers
Generating new accounts such as Etihad Airways, Abu Dhabi Investment Company, ADNEC and Ritz Carlton and Atlantis Dubai, Jumeirah Group of Hotels, Emaar Group, Fairmont Hotel, World Trade Centre, Kempinski Hotels,
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Hotel Division. Reporting to the General Manager
Preparing the annual sales plans and target structure for the sales team
Project Supervision and approving costings and quotations, preparation of monthly reports.
Preparation of quotations, Sourcing of samples from suppliers locally and internationally.
Handling sales and distribution of Procter & Gamble products such as Ariel, Tide, Head & Shoulders, Pantene, Oil of Ulay, Vicks, Pampers and other products like Clorox, Glad, Fairy etc.
Account Executive, reporting to the Unit Sales Manager.
Introduction and creating awareness of new products in the market. Visual displays and merchandising.
Daily schedule consists of achieving the average number of sales calls, maintaining rapport with clients.
Attended a ‘Sales College’ workshop organized by Procter and Gamble Trainers. Topics included - increasing individual efficiency, sales trainings, communication Skills
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