Marketing
‘When I Speak’ – The Taboo of Human Norm
Total des années d'expérience :3 years, 2 Mois
• Conceptualised and designed the cover reflecting the voice of the book
• Developed content strategies to ensure maximum audience engagement
• Analysed social media metrics and implemented changes as an when required
• Liaised with event organisers and the press to give the book a presence offline
• Implemented strategies which resulted in a #2 spot on Amazon’s bestseller poetry list
• Updated and maintained interactions on social media to ensure rolling conversations
• Crafted copy for websites as well as finalised layouts along with designers
• Created a tone of voice for brands which translated into communication for marketing collar collaterals
• Developed, compiled and pitched creative strategies to clients
• Implemented strategies which included activity on social platforms ( Facebook & Instagram)
• Worked with designers to craft the UI of applications
• Worked with, Android and iOS developers to ensure that applications were within their correct UX
• Met with clients in order to better understand their creative direction and made recommendations where required
• Liaised with clients and the team to ensure work was on schedule, and the creative direction consistent
• Involved with the internship programme which included interviewing, tasking and managing interns.
• Created and implemented a requisition process to ensure minimal to no difference from the client requirement to the final delivery
• Creating copy for the website to increase its appeal and engagement
• Developing strategies to promote career guidance and coaching among institutions
• Working with designers and creating copy for marketing collateral
Accounts worked on include: Saudi Aramco, Al-Khafji Joint Operations \[KJO\], Baker Hughes
• Created content for the company blog using a CMS allowing for a detailed portfolio of Miraj’s work
• Created copy for clients and ensured its correct translation into local language
• Created copy for client presentations and worked with designers to finalise layouts
• Proofread company profiles, brochures, websites, etc. before they went live
• Updated social media and managed all interactions
• Implemented social media strategies which increased engagement and traffic
• Handled all electronic communication with clients, which ensured a set standard for the company
• Set up a freelance database which was more effective in terms of tracking jobs and making payments
• Conducted content research on a regular basis which helped in creating more engaging magazine themes
• Proposed, discussed and finalised topics and content with the editor
• Wrote articles for online publication
• Conducted extensive research to keep the articles fresh, current and engaging
• Wrote articles for publication
• Created SEO content to increase website rankings
• Increased the output of quality articles which was recognised by higher management
• Took on more responsibility by editing articles
Specialised in Media Research Dissertation - 'Mobile Advertising The Next Step'
Bachelors Degree in Commerce (B.Com)