Cory Archibald

Formulate and execute communications strategy, creating digital communications designed to advance policy and driving fundraising support for both the organization and dozens of grassroots candidates running for U.S. Congress.

Copywriting and messaging strategy for C2G clients, including state and federal candidates as well as PACs and issue-based non-profits. Develop communications strategy, craft messaging, and drive fundraising program through integrated messaging to reach a wide audience.

As Director of Special Projects (2019 to Present) working with an entirely remote team supporting over 70 Congressional candidates and their campaign staff, created project plans, recruited personnel, and drove execution of short-term, high impact goals to advance the organization’s mission. Provided strategic support for crisis management for the organization and campaigns.

As Chair of the Board of Directors (2017 to Present), facilitated the long-term execution strategy and provided oversight to ensure appropriate resources were allocated to fulfill organization’s mission.
Key Achievements:
● Coordinated responses to complex issues for the organization and multiple campaigns, including development of messaging strategy, handling of sensitive personnel matters, and managing public relations to preserve stakeholders’ trust.
● Oversaw drafting and adoption of enhanced and expanded by-laws, development of board procedures and organizational policies to maintain transparency and integrity of all operations.
● Planned and facilitated 3-Day Summit of 2020 candidates and campaign teams in Washington D.C., securing speakers for policy deep-dives, campaign tools and strategy, candidate wellness and campaign culture, with nearly 100 people in attendance.
● Developed and facilitated campaign assessment tools and training to support first-time candidates running for Federal office. Conducted training for remote teams over virtual platforms achieving engagement and community cohesion among candidates, staff, and volunteers.

Consult as requested on curriculum development and learning events. Developed communications strategies and messaging to reach a broader audience on the use of alternative energy to combat the threat of climate change.
Key Achievements:
•Negotiated international speaking engagements for ASA

Designed and managed highly-structured mentoring program to develop young employees through the early stages of their career; Program entailed a comprehensive, dynamic skills assessment and training needs analysis, with individual development plans.
Key Achievements:
● Created discipline development map to facilitate multi-year career growth for dozens of specialties, aiding employees and their mentors in the coaching process.
● Developed training and communication strategy for company’s Return to Work plan following extended emergency office closures due to COVID19. Advised leadership of employee concerns and logistical issues to reduce risk. Supported team with adaptation to remote work.
● Served on R3 Team (Ready, Response, and Recovery) to support crisis management response, coordinating communication between stakeholders and assisting with readiness training.

As Director of Communications (2017-2019) working with an entirely remote team supporting dozens of Congressional candidates and their campaign staff, formulated and executed communications strategy, creating digital communications for email and social media designed to educate supporters and driving fundraising support for the organization and dozens of grassroots candidates running for U.S. Congress.
Key Achievements:
● Managed email program with a supporter email list of over 85K members, average open rate of 24% and average unsubscribe rate of 0.05%.
● Developed detailed policy memos with messaging guidance for candidates and their teams, achieving a cohesive, unified message to advance mutual goals.
● Created communications campaigns and coordinated messaging themes between organizations and candidates.
● Provided communications coaching and training to campaigns, advising on messaging, policy development, email program execution, social media strategy, and crisis management.

Stood up a full learning and development program for Thumbtack’s fully remote Operations Team in the Philippines; Developing processes and methods to create, deliver, evaluate and iterate a full-function professional development program for over 1500 remote work-from-home employees. Developed comprehensive English Language skills assessment to aid recruitment.
Key Achievements:
•Built out training team from ground zero within three months of hire. Recruiting high-performing training staff and implementing robust onboarding program for new agents.
•Planned, coordinated, and facilitated 4-Day global staff retreat and expo bringing key staff and leadership from San Francisco and Salt Lake together with team members from across the Philippines. Developed program and presentation materials, scheduled speakers and entertainment, and coordinated logistics for more than 400 attendees.
•Developed deep relationships with stakeholders at every level of the organization and advised leadership of developing trends and risks, developing communications and teambuilding strategies for early intervention to resolve emerging conflicts.
•Developed continuous improvement plan for Training staff and core leadership to maintain skill level while keeping pace with a rapidly changing project and technological environment.

Consulted with small businesses and independent clients on communications, marketing, and training needs; Advised on curriculum design, research, teaching techniques, organizational change, culture, risk, and marketing strategies. Developed marketing strategy to brand the image of Carbon Cat Performance; established & managed social media presence; Project managed website development with vendor.

Managed training, internal assessment program and process development for the Materials Management Group (supply chain & logistics); Facilitated online trainings for distributed teams and traveled to remote locations for in-person facilitation; Managed team of 15 remote trainers.
Key Achievements:
● As Lead Trade Compliance liaison for Fluor’s presence in Afghanistan, identified risks, implemented tracking tools, advised senior management and coordinated with Global Trade Compliance Manager to resolve issues.
● Managed Internal Assessment program with 100+ internal audits conducted by remote trainer-assessors, evaluating supply chain operations to ensure compliance with regulatory and contractual requirements.

Built new training program for Defense & Government Services division within 4 months of hire; Designed, directed & delivered training programs focused on diverse needs of learners from 40+ nations.

Developed processes and associated training for successful implementation to meet organizational goals; Created curriculum to meet the needs of a highly diverse, multinational learner base of 100+ nationalities, focused on communication skills and relationship management.
Key Achievements:
•Designed & delivered dynamic customer service training to drive organizational culture shift.
•Developed rapid-deployment field training plan to facilitate training of 2K employees conducting critical, high-risk work maintaining 24/7 operations in a hostile zone.
•Curated employee feedback on training and operations, identifying risks and opportunities to facilitate decision-making among senior.

Lead