Courtney Maestri

Digital strategy and brand development for small to mid-sized businesses, including social media marketing and
digital influencer management
• Work closely with each client to develop an effective digital marketing strategy, assist in implementing the new
strategy, and train employees on how to manage the company’s digital marketing
• Provide research, outreach and management of brand partnerships with various digital influencers

Ulta Beauty, ADP, TXU Energy
• Plan International, National and Local television, radio, print, digital and out-of-home media
• Lead partnership management and negotiations on behalf of my clients
• Manage digital campaign execution, tagging, optimizations and reporting for both awareness and action-driven
campaigns

Ulta Beauty, ADP, Xylem
• Plan dynamic digital and traditional media campaigns
• Utilize digital ad-servers such as DoubleClick to set up campaigns, traffic placements and monitor campaign delivery
• Create reports, analyze and evaluate data to determine performance based on campaign objectives
• Manage client budget and billing documents

AutoTrader.com, Kelley Blue Book, Manheim
• Research and identify target consumers, publisher capabilities, competitive rates, media habits, and future trends through
various media planning tools
• Request proposals, evaluate submissions, negotiate rates
• Secure campaigns with client estimate authorizations and publisher insertion orders
• Manage all client and publisher billing

Nespresso, Frigidaire, Publix, Unilever
• Build out all Nespresso social media platforms including Twitter, Facebook, Google+ and Pinterest to become Nestle’s
number one brand on social media
• Managed day-to-day social community management for Nespresso, Frigidaire, Publix & Unilever
• Developed and published editorial on a daily basis, and contributed to analytic scorecards using Sysomos, Radian6 and
Facebook insights