Craig Brookstein, Retail Operation Manager

Craig Brookstein

Retail Operation Manager

Pro Sports International

Location
United Arab Emirates - Dubai
Education
High school or equivalent, Electrical and Electronics Engineering
Experience
24 years, 9 Months

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Work Experience

Total years of experience :24 years, 9 Months

Retail Operation Manager at Pro Sports International
  • United Arab Emirates - Dubai
  • September 2018 to May 2019

Opening of two new business from start to finish. (Dubai Hills Pro Shop 2018 and Zayed Sports City Multi Branded Sports store 2019). Driving operational improvements, maximizing the value of the asset base while ensuring a tight control on operational costs. Responsible for monitoring and continually improving standards of performance and quality within the
operation.
Responsibilities:
Managing a team of approximately 40 employees in a busy retail work environment. Establish and implement departmental policies, goals, objectives, and procedures. Creating, managing and analyzing performance data and other information. Ensuring that capacity and capability are continually planned. Encouraging, identifying and developing best practice strategy. Working closely with the Financial Manager, Facilities Manager, IT Manager & HR department.
Achievements:
• Implementing new operational processes and procedures.
• Establishing and maintaining Roles and Responsibilities for personnel under your management.
• Delivering regular team communications and organizing monthly meetings.
• Controlling all associated operational costs according to the prevailing annual budget forecast (P&L)
• Supporting the planning, development and overall management of project budgets, in collaboration with relevant senior field managers and HQ staff.
• Seeking ways of adding value to existing work areas.
• Working closely to build and maintain a close working relationship with clients.
• Maximizing accuracy, productivity and space utilization.
• Assisting in the recruitment, training, and development of staff.
• Solving disputes and complaints in a professional manner and within guidelines.

OPERATIONS MANAGER at SUN & SAND SPORTS
  • United Arab Emirates - Dubai
  • November 2015 to December 2017

Closely with marketing, logistics, warehousing, procurement, and design to initiate the first of ten new unique retail stores in the UAE and GCC. Determining market-related price structures. Acquire niche consumable and apparel
brands internationally. Attend international trade shows to build relationships to acquire sufficient brands. Recruit and
develop strong retail and technical teams to service new retail space in regional sports markets.
Achievements:
• Opening Stand-alone Cycling store and been involved from start to completion of the project
• Acquiring up to 40 new brands exclusively for Sun and Sand Sports both for retails and distribution
• Assisting SSS retail division in reaching set targets
• Identify shortfalls within the retail sector and implementation of stock changes to increase revenue
• Developing in-store training and business modules
• Staff recruitment for stores
• Procuring new brands exclusively for Sun and Sand Sports
• Alleviating stock holding and increasing department revenue by 35%

AREA MANAGER at RIDE BIKE SHOP (RBS)
  • United Arab Emirates
  • August 2013 to November 2013

Manage and oversee four stores consisting of four Managers and 30 staff. Working closely with warehousing, marketing,
distribution, and procurement of new and current brands. Develop business plans for optimal use of resources and time.
Assist in interviewing, recruiting, and training staff. Develop marketing plans to achieve sales target and increase brand
visibility. Manage daily operations. Analyze capital budget and expenses. Evaluate employee performance and assist
in individual development
Achievements:
• Develop and open Ride Abu Dhabi and Liv (only female stand-alone store in GCC)
• Recruited and train all female staff for Liv store
• Running complete project with contractors from base shell until opening finished stores.
• Train staff on daily responsibilities, store operations, brand promotion and customer service activities.
• Spent 10 days in Taiwan Giant with founder of Liv

at Red Bull
  • United Arab Emirates
  • July 2007 to June 2011

Involved with brand establishment and launch (competing with four of the SA market leaders -

GENERAL MANAGER at 911 ENERGY DRINKS
  • United Arab Emirates
  • July 2004 to June 2007

Staff supervision, training and motivation. Sales and marketing of energy drinks. Coordinate promotions between client and
promotion team. Support sales and distribution agents. Brand management. General office administration.

SALES REPRESENTATIVE at RADIATOR SA
  • United Arab Emirates
  • January 2002 to June 2004

Sales and marketing of radiators. Involved with manufacturing of products. Owner, CSI

  • United Arab Emirates
  • January 1999 to January 2002

Installing burglar bars, access control, electric fencing, CCTV

Manager at A-Bar Security
  • United Arab Emirates
  • January 1991 to January 1999
APPRENTICE at SABIEM ELEVATORS
  • United Arab Emirates
  • January 1990 to January 1991

Education

High school or equivalent, Electrical and Electronics Engineering
  • at Smith Street Technical Collage
  • July 1990

courses: Excellence in Customer Service, 2015 – Select Training LLC Retail Operations Management, 2014 – DMS Retail Product Knowledge Instruction, 1997 – SEE Group Professional Salesmanship, 1993 – Institute of Marketing Management N3 National Certificate

Specialties & Skills

Leading People
Project Supervision
Sales skills
Logistics Analysis
Field Experience
CUSTOMER RELATIONS
MARKETING
PROMOTIONAL MATERIALS
BRAND MANAGEMENT
BUDGETING
GENERAL OFFICE DUTIES
MANAGEMENT
MICROSOFT ACCESS
PROCUREMENT

Languages

Afrikaans
Native Speaker

Training and Certifications

Excellence in Customer Service (Training)
Training Institute:
Select Training LLC
Date Attended:
March 2015
Duration:
24 hours

Hobbies

  • Cycling, Football, water sking and all forms of sports. Been with people.
    Opened New Retail Cycling store in Abu Dhabi 2015 (Ride Bike Shop). Opened Woman's Only Retail Cycling store in Dubai 2016 (Liv/Giant). Opened Retail Golf Pro Store in Dubai(Dubai Hills Golf Club). Opened Retail Multi Branded Sports store in Zayed Sports City 2019 (Wilson, Gilbert, Greys) Certified International Bike Fitter - Sports Science Institute South Africa October 2017