Natasha Cristi

Responsible from inception to delivery and making sure that all of B2B events reaches its full commercial potential.
• Conducting in depth market and industry research
• Generating new ideas for content of conferences based on global trends
• Developing strong relationships with key stakeholders including senior level industry professionals
• Identifying high-level quality of speakers in each industry
• Thorough on each marketing strategies to attract the right attendees
• Create all adverts, brochures and web content for event promotion. Well versed in InDesign and Photoshop for all the marketing
collaterals
• Revenue Management - Contributes to financial forecasting, planning, budgeting and reporting.
• Cost Management - Detailed budgeting, cost negotiation, budget resolution and invoice administration.
- Review current suppliers and research local suppliers to minimize costs whilst maintaining quality
• Operation Management - Coordinate and manage the set-up and production of the event on site, ensuring the delivery of a high quality
event. Plan and propose workflows for every event. Supervise and manage all suppliers and contractors working on location. Ensure a
smooth operation throughout each event.
• Successfully produced Caterer Middle East Food & Business Conference, MEP Middle East Summit

Summary: Event Planning, Marketing, & Revenue generation
• Promoting and securing the use of our venues and facilities to high profile clients to increase revenue via social media, networking, and other forms of advertising. Also through gaining a good relationship with the clients and managing their expectations.
• Point of contact for all events bookings & operations
• Managing contracts and negotiations with various suppliers.
• Overseeing procurement of catering, audiovisual, security & rental needs.
• Prepare quotes for external hires and organize all aspects
• Maintain an up to date knowledge of both trends within the food and drinks industry, and developments and best practices
• Financial Management - Responsible for setting a yearly budget and makes sure to stay on it at all times.
o Prepares financial forecasting, planning, budgeting and reporting monthly and quarterly.
• Venue Management - Managing the strategic planning to improve the facilities that we can offer to increase revenue (new initiatives)
- Managing the day-to-day operations, staff supervision and various administrative duties (security and building maintenance)
- Managing the HSE requirements to ensure that we comply with all the guidelines for a healthy and safe operations.
• Closely worked with International Monetary Fund for their annual Economic Review in the Middle East
• Consistently over-delivered event execution goals, with key events being:
• Salon des Grandes 2015 & 2016 - MPP Middle East (Watchmaking exhibition for high-end brans such as Cartier, Vacheron
Constantin, Piaget) & Bloomberg Square Mile Relay -First of it’s kind to launch in Dubai

Managed key corporation relationships & execute events in the Technology sphere to facilitate client success in using
IDC’s world leading global market intelligence platform
• Project manager for IT-related conferences across the MEA region, winning employee of the quarter several times during tenure.
• Managing operational requirements of sponsors and speakers
• Led a cohesive team in planned, executing & coordinating key activities such as budgeting, creation of event-specific marketing
materials and on-site deployment
• Working with project team colleagues in production, marketing and sales teams from pre event through to post event wrap-up
• Responsible for all event printing from signage, to event guides, to branding collateral
• Review existing branding at events and research how this can be improved to provide sponsors with more visibility at events
• Worked closely with leading IT companies like Schneider Electric, VMware, Dell, Oracle, Global Knowledge &
Commvault at IDC conferences, acting as main point of contact during events managing personalized requirements
• Ensured stellar execution of event proceedings by monitoring and tracking budgets & registrations of attendees
• Deployed offline & online tools to facilitate participation in bespoke client events
• Consistently over-delivered set goals, with key achievements being:
o Organized and delivered the Samsung event.
o Overshooting attendance at Samsung event by 100%, with the company scheduling 2 more events as a result
o Delivering significantly above-expectation attendance numbers for IT Security Roadshows across MEA

Analyze all guest and travel agent requirements through telephone and emails and recommend suitable options for all customers and
assist to confirm all reservations.
• Develop and maintain professional relationships with all the agencies and companies.
• Ensure all incoming calls with courtesy and ensure efficient resolution of all guest inquiries for various hotel services and operations.
• Assist to make all room reservations and ensure maximize room revenue for all and ensure all reservation detail update on all computers
within required operating procedures.
• Coordinate with sales department and manage all communication for group bookings and maintain all calendars for hotel and inform
operation staff for same.
• Assist to book and block all rooms according to required standards and manage all special reservations and monitor all reservations and
discounts
• Manage all mails from guests and ensure response and completion of all guest requests and evaluate all reservation logbook and provide
update on everyday basis