Marketing consultant
malomatia
Total years of experience :10 years, 4 Months
Working closely with the senior management on developing the company strategy and implementing effective marketing strategy along.
Work with researchers to find the market trends and propose actions plans.
Analyzing results of current offerings and suggest better aproch
Developing effective marketing strategies for company services
Tourism is a very lucrative industry and the economy of many cities and countries depends on a vibrant tourism sector. In Qatar the big challenge is to position the country correctly on the international touristic map.
Part of my role was to increase the brand (country) recognition through an aggressive marketing plan internationally as well as within Qatar.
Duties and Responsibilities
To research analyze and evaluate the competitive market environment
Monitor threats and opportunities and amend actions where necessary, to ensure brand recognition
To research - analyze all marketing activities on the tourism sector (locally and internationally) - and propose effective ideas and campaigns aiming to archive best country positioning
Initiate various local activities like: exhibitions, events, festivals to boost recognition
Develop, manage and implement creative and effective annual marketing plans along with marketing strategy and budget
Manage Advertising, Public Relations, and Branding to ensure best exposure
Keep effective control of budgets
Supervise and monitor all advertising campaigns, news related to competitor to keep myself up-to-date of any developments and able to act accordingly
Maintain close liaison with all departments on activities and seek any advice if required
Undertake any other responsibilities assigned directly by the Chairman
Oversee the organization's public relations efforts, with a strong emphasis on media relations, community relations, internal communications, branding and vendor management. Work with the Director of Marketing and Communications to direct the strategic planning and coordination of the placement of media coverage. Oversee team's public relations planning and measurement efforts. Coordinate public relations, public affairs and community relation goals to enhance existing collaboration and communication among the internal departments as well as the community at-large. Assist the Marketing & Communications Director and University Dean in planning, directing and overall operation of the university marketing approach . Accountable for day-to-day operations of unit(s) or center(s) through implementation of strategy, policy, direction and action plans. Manage the ongoing analysis, development, and implementation of methods and systems to improve overall efficiency and effectiveness of services and functions. Act as a partner of the organization leadership team and participates in the strategic planning.
Following up new business opportunities and setting up meetings
Keep updating company database with potential business opportunities
Liaison with the potential clients
Daily sales meeting
Prepare periodic sales report showing sales volume and potential sales for Sales & Marketing director
Supervise all banquet events to include scheduling date and time for events, menus, pricing, staffing, signing and the deposit.
Coordinate the planning and execution of all meetings, banquets and catering events.
Responsible for bookings, confirmations, billings, generating proposals and contract
Maintain and communicate event information calendar
Interface with other departments to ensure proper set up for successful coordination of events
Communicate with customers before, during and after event.
Hold a database of contacts for repeat and future bookings.
Consistently demonstrate superior customer care
Maintain good relation with customer to ensure continues business