Cristina Mercado, Marketing Executive

Cristina Mercado

Marketing Executive

Events Company

Location
United Arab Emirates - Dubai
Education
Diploma, Adobe Photoshop
Experience
14 years, 4 Months

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Work Experience

Total years of experience :14 years, 4 Months

Marketing Executive at Events Company
  • United Arab Emirates - Dubai
  • May 2011 to November 2012

May 22, 2011 to present
RED EVENT Production Services LLC
Marketing Executive
• Telemarketing.
• Coordinates with the managers and account executives. Assist the Sales Team.
• Preparing a Tender and suppliers registration.
• Preparing and updating database of contacts.
• Planning & Executing sales activities leading towards exhibitor acquisition (including elesales, face to face meeting with the clients, presentations, e-mail shots and administration)
• Delivering regular sales reports to the management.
• Key account management.
• Attending & marketing trade fairs in order to attract new prospects, and convert them to leads, and finally to sales.
• Project and Exhibition Management (pre, live and post exhibition)
• Forecasting & Reporting - Preparing sales plans in order to achieve pre-set yearly targets.
• Market research, business development and acquiring of new prospects.
• Coordinating with Suppliers (agencies, contractors, catering, etc.)
• Coordinating Marketing and PR activities (all kind of below- and above-the-line marketing)
• Coordinating with the organizers in their requirements and exhibitors manual.
• Coordinating with the production team, designer and graphics for the preparation of the projects.
• Other duties and responsibilities assign from time to time.

Marketing Coordinator at Art Heir Events & Exhibitions
  • United Arab Emirates
  • March 2006 to May 2011

March 11, 2006 till May 01, 2011
Art Heir Events & Exhibitions, Dubai UAE
Marketing Coordinator
• Meet with trade and professional associations and other groups to their requirements about events & exhibitions, convention and trade show services.
• Telemarketing.
• Coordinates with the managers and account executives. Assist the Sales Team.
• Updating in CRM Software/Database (Maximizer) the complete contact details of the customers and suppliers.
• Work on presentations, product development & lead generation & follow up, producing weekly & monthly reports, competitor reports & show reports.
• Liaising and building relationships with customers, suppliers, colleagues, developing advertising opportunities & preparing photo shoots from the exhibitions.
• Managing the production of marketing materials, including leaflets, posters & flyers & liaising with designers, creative department and printers. E-mailing flyers & profile to customers.
• Provide full secretarial and administrative support / complete office functions (filing, typing, data entry, fax and courier)
• Other duties and responsibilities assign from time to time.

Administrative Executive at Bitar Trading LLC
  • United Arab Emirates
  • January 2006 to March 2006

January 05, 2006 to March 10, 2006
Bitar Trading LLC, Dubai, UAE
Administrative Executive
• Drafts business correspondence emails, attending incoming & outgoing calls.
• Daily report to General Manager.
• Provides full secretarial and accounting support / complete office functions (filing, typing, data entry, fax and courier)
• Greet visitors, as certain nature of business, assist and/ or direct visitors to appropriate person.
• Answer telephone calls promptly and efficiently; provide information to routine inquiries.
• In-charge in arranging meetings and appointments with clients.
• Maintain and / or creates files or records keeping systems.
• Other duties and responsibilities assign from time to time.

Assistant Accountant at Montañes Group of Companies
  • Philippines
  • September 2003 to December 2005

September 2003 - December 2005
Montañes Group of Companies, Manila Philippines
Assistant Accountant
• Do Bank Reconciliation, Check Disbursements.
• Maintain and / or creates files or records keeping systems.
• Responsible in Accounts Payables and Receivables.
• Records all business transaction / Bookkeeping.
• Journalizing and posting of accounting entries.
• Monitor Sales and Collection. Monitor Sales Performance of Sales Representatives.
• Prepares weekly Sales and Collection reports.
• Prepare Daily cash position report.
• Do Governmental reports / Remittance and TAX (SSS, PHILHEALTH, PAG-IBIG & BIR)
• Petty Cash and Post-dated Checks Custodian.
• Process Clients orders and make Sales Invoice and Counter Receipts.
• Monitoring of Representation and Communication expenses of Managers
• Responsible for the preparation of Employees Payroll.
• Responsible for the purchasing of the materials needed in the production.

Assistant Accountant Cum Administrative Assistant at Asian Terminal Incorporated
  • India
  • January 2001 to August 2003

January 2001 - August 2003
Asian Terminal Incorporated (Under San Miguel Corp.) Bataan, Philippines
Assistant Accountant Cum Administrative Assistant
• Daily report to Administrative and General Manager.
• Weekly report to the Accountant.
• Responsible for the preparation of Employees Payroll.
• Responsible in Billing and collections.
• Responsible for the purchasing of the materials needed in the production
• Prepares weekly Sales and Collection reports.
• Monitoring of Representation and Communication expenses of Managers
• Prepare Daily cash position report.
• Do Governmental reports / Remittance and TAX (SSS, PHILHEALTH, PAG-IBIG & BIR)
• Petty Cash and Post-dated Checks Custodian.
• Do Bank Reconciliation, Check Disbursements.
• Maintain and / or creates files or records keeping systems.
• Responsible in Accounts Payables and Receivables.
• Records all business transaction / Bookkeeping.
• Journalizing and posting of accounting entries.
• Maintain and / or creates files or records keeping systems.
• Other duties and responsibilities assign from time to time.

Payroll Officer at Dong In Entech Manufacturing Inc
  • Philippines
  • August 1998 to December 2000

August 1998 to December 2000
Dong In Entech Manufacturing Inc. Economic Zone, Bataan, Philippines
Payroll Officer
• Daily report to the Finance Manager.
• Responsible for the Time Keeping.
• Responsible for the preparation of Employees Payroll.
• Responsible in Accounts Payables.
• Preparing Accounting reports.

Education

Diploma, Adobe Photoshop
  • at Filipino Computer Club
  • December 2007

• Certificate in Adobe Photoshop (Graphic Design) - FACE, Dubai UAE • Certificate in Power Point - Filipino Computer Club • Attended the Workshop in Flash Animation & Microsoft Access- Filipino Computer Club • Attended the Sales & Marketing Strategies Training • Certificate in Microsoft Office • On the Job Training at BPI Family Bank, Philippines

Specialties & Skills

Data Entry
Administration
Production
Preparation
Materials
ACCOUNTING
ACCOUNTS PAYABLES
AND ACCOUNT
DATABASE
MARKETING
PAYABLES
PAYROLL
SALES TEAM
TELEMARKETING

Languages

English
Expert