Cynthia Abdelnour

Handle marketing and communications for C&F a major beauty retailer and exclusive brands such as FOREO a skincare brand.
-Annual marketing strategy, initiatives and implementation
-Brand building and in store customer experience
-Communication strategy, campaigns, social media and activations
-Annual budgeting and marketing P&L
-Competitive monitoring and reporting

Handling advertising & communication for major local and regional brand accounts:
Unilever, Coca-Cola, Rim Natural Mineral Water, Bel Group, Kimberly Clark (Kotex, Huggies, Kleenex), International Smart Card (Qi Card), Caritas, Al Rabih Food, City Mall, MIT Entreprise, Grohe, UNICEF and new business

Skills:
- Strategic brand planning & campaign development.
- Shopper marketing solutions, POS communication solutions, promotions and on ground activation.
- Project management.
- Client servicing.
- Negotiation with suppliers.
- Market research & insights.
- Market visits & evaluation.
- Budget management.

Supervise and control day-to-day communication of major brand accounts:
- Almaza Beer
- Bank of Beirut
- Laziza
- Domo Ready Mix
- Darina Instant Drinks
- Abbvie Pharmaceuticals
- Barista Espresso
- Saida Mall
- Café Daniel

Main Responsibilities:
- Integrated communication strategies: ATL, BTL and social media.
- Experience in research (product and communication).
- Social media & content strategy (community management, activation, campaign integration).
- Active involvement in media strategy.

- In Depth Knowledge of Shopper Solutions (shopper influence, traffic flow analysis, shelf hot spots).
- In Depth Knowledge of BTL Solutions.
- Packaging Design.

Internship:
CRM (Customer Relationship Management)
Coordinator (Event Service Week - SGBL event)
Mystery Shopper