Digital Media Manager
Finance House
Total years of experience :14 years, 11 Months
• Develop and manage Finance House Group’s digital marketing initiatives in support of all lines of business, including but not limited to company websites, search engine optimization (SEO), Google Analytics, Pay Per Click (PPC)/Paid Search, Digital Brand Strategy, Conversion Rate Optimization and Social Media Strategy
• Manage digital projects including Web Apps/Portals, Mobile Apps, ensuring these are delivered against the brief, on time and within budget
• Collaborate with cross-functional teams and 3rd parties, including Product Manager, Project Managers, Designers/Developers, and other stakeholders
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Optimize the marketing automation and lead nurturing processes through email, content, and social channels
• Develop a website traffic plan and create goals and benchmarks to achieve them
• Coordinate and manage all the digital content for website, blogs, press releases, infographics, videos etc.
• Plan, execute, and measure experiments and conversion tests
• Regularly track and get insights into competitors' strategies
• Evaluate emerging technologies and provide perspective for adoption where appropriate
Key Responsibilities:
• Oversee all aspects of audience acquisition from media planning, execution, optimization and reporting
across all digital media channels, such as mobile, social, programmatic, native, search, content, etc.
• Supervised a team of Digital Media Execs and Ad Traffickers
• Implementation of media campaigns for mobile and social media
• Analyze the results and make optimizations while the media is live and use empirical data to improve
performance and decrease cost
• Provide reporting insights into campaign metrics, performance, and cost. Development of campaign reports &
performance analysis
• Track pacing and performance fluctuations to anticipate future needs
• Understand audience segmentation and effectively utilize audience targeting
• Ability to vet and understand strengths and weaknesses of media channel
• Ensure accurate budget actualizations and billing (manage and control of the budget)
• Communicate/Troubleshoot changes to the tech and ops teams
• Stay informed on industry trends and technology, updating Directors and Supervisors whenever possible
• Pro-actively contribute to business by putting forward ideas, finding new solutions to client requirements
Managed a team of Media & Production Execs
• Managed offline and digital media campaigns for clients such as Bentley Emirates, McLaren, Mitsubishi,
Rolex, American Hospital Dubai, Abu Dhabi Tourism & Culture Authority, etc.
• Prepared media plans for client approval and assured all campaigns are launched as planned
• Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign
• Analyzed the competitors’ media activity and used the results in creating better media strategies for both
existing clients and new pitches
• Analysed campaign results to determine optimizations and recommendations for future flights
• Proficiency in media softwares such as IPSOS XPlan & Statex, TGI, Effective Measure which helps in better
planning
• Won major clients/campaigns such as Rolex Abu Dhabi, Property Network, Emaratech, Abu Dhabi Tourism &
Culture Authority, etc.
• Streamlined the Media Operations which helped in smooth flow of work
• Reduced outsourcing of certain media buying by negotiating competitive rates with the respective media
suppliers
Managed media campaigns for the clients: Club Mahindra, Mahindra Zest, Sulekha.com, Indian Terrain,
Malayala Manorama Publications, Kalyan Silks
• Buying media effectively to attain the campaign objective
• Analyzed the competitors’ media activity and built strategy accordingly
• Performed market research for the clients and prepared pitch presentation
Managed the project Connect ONE (Online Network of Entrepreneurs), a joint venture of National Science
& Technology Entrepreneurship Development Board and Amrita E-Learning Research Lab
• Designed, developed, and managed websites for all the major Research Projects under Amrita E- Learning
Research Lab funded by Government of India
,