Dalia Abu Hijleh

• Develop and executed comprehensive marketing strategies, driving 6% sales growth.
• Translate marketing plans into localized channel plans.
• Manage trade marketing initiatives, budgeting, and forecast accuracy (95% increase).
• Analyze sales trends, customer feedback, and competitor activity.

Implemented a monthly regional business cycle.

Increased company profitability by developing a must-sell list for new, slow, and obsolete SKUs.

Established a freshness agenda and liquidation process for slow-moving stock with sales.

Created and implemented SOPs for trade marketing processes, pricing, and investment.

Managed annual category-level budget planning with customer-specific growth plans for foodservice.

Oversaw pricing and trade marketing investments based on customer strategy to maximize profitability and sales.

Developed quarterly and yearly plans with clear pricing strategies for contractual customers.

Ensured regional effective coverage targets were met.

Developed brand guidelines for new product development and achieved a 30% regional sales growth.

Conducted sales team training to enhance product knowledge.

Led overall business development for Oils & Fats in the Foodservice channel, including forecasting and target setting.

Supported Foodservice channel activation and built brand propositions for customers.

Managed regional exhibition and trade show participation (marketing, logistics, on-ground).

Planned annual marketing requirements, aligning them with sales efforts.

Identified and pitched brand visibility opportunities for optimal positioning.

Managed and coordinated all advertising, media, and promotional activities, collaborating with ATL, BTL, and Digital agencies for creative and ideation.

Successfully launched 5 private label SKUs and increased vertical market coverage by 5%.

Played a key role in establishing the foodservice channel.

Developed and implemented strategic marketing plans, ensuring brand consistency and monitoring market trends.

Managed financial forecasting for brands, analyzing seasonal behavior.

Oversaw brand logistics from order to delivery, including essential documentation.

Negotiated A&P funds, payment terms, and pricing with principals to maximize profitability and sales.

Collaborated with sales and channel marketing to drive incremental sales and profitability initiatives.

Managed international FMCG brands (Lindt, Lactalis, Cadbury Adams), driving marketing strategy development and execution.

Oversaw comprehensive marketing activities, including agency coordination for ATL, BTL, and POS campaigns.

Conducted consumer and market trend analysis to identify growth opportunities and optimize product pricing.

Managed end-to-end brand logistics from order to delivery, ensuring accurate documentation.

Negotiated A&P funds, payment, and trading terms with principals to enhance profitability and sales growth.

Developed and contributed to global brand planning, target setting, and innovation reviews, aligning with overall business objectives.

Manage and develop the business for all assigned brands, implementing necessary activities to drive increased company sales.

Negotiate Advertising & Promotion (A&P) funds, payment terms, pricing, and other trading terms with principals to maximize company profitability and brand sales growth.

Control and manage the supplier’s hardware base and Point-of-Sale Materials (POSM).

Collaborate with the Country Manager on cross-functional projects impacting various organizational departments.