Regional Trade Marketing Manager
Iffco Group
Total years of experience :7 years, 10 Months
Achievements:
● Implemented monthly business cycle at regional level.
● Increase company profitability by creating ‘must sell list’ to incorporate new products along with slow & obsolete SKU's
● Implemented a process to focus on freshness agenda by clearing slow moving stock while planning liquidation plan with sales.
● Creation and Implementation of standard operating procedure for trade marketing processes, pricing and trade marketing investment.
Key Responsibilities:
● Responsible for annual budget planning at category level with clear growth plan at customer level for foodservice channel.
● Manage pricing and trade marketing investment based on agreed customer strategy & align the same with category for the execution at customer level in order to maximize company profitability and the sale growth of each product.
● Develop quarterly and yearly plan for contractual customer's with clear pricing strategy to achieve the agreed targets.
● Ensure effective coverage targets are met at a regional level.
• Handling international brands (Lindt, Lactalis and Cadbury admas).
• Responsible for developing plans and executing projects and initiatives that supports the broader short and long-term marketing strategy.
• Participating in brand strategy discussions and in setting a bulls-eye consumer target.
• Working closely with the advertising agency through day-to-day coordination to insure effective development of all ATL, BTL and POS requirements for all promotional campaigns and brand activation activities.
• Analyzing and categorizing consumer trends to help identify product categories to enter as future sources of growth.
• Managing brands logistics from order to delivery by working closely and coordinating with the logistics department to insure delivery of all needful documents such as: Invoices, Bill of lading, payment method (letter of credit or transfer).
• Negotiating with the principle A & P funds, payment terms, pricing and other trading terms in order to maximize company profitability and the sales growth of the assigned brands.
• Preparing Debit Notes for the suppliers.
• Analyzing market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
• Reviewing channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
• Working with channel marketing and sales to identify programming to generate incremental sales and/or profitability.
• Developing growth targets, business objectives and brand strategies for the brand that aligns with global business plan.
• Leading a global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.
