Senior Marketing Specialist
Azadea Group
Total years of experience :18 years, 2 Months
- Preparing and executing marketing plans for fashion brands in the UAE each season in line with each brand's sales and performance in order to increase brand awareness and traffic into stores
- Ensuring all campaigns include clear communication to target audience
- Measuring performance of marketing activities and delivering post-campaign reports
- Liaising with mall management teams, brand managers and store managers to ensure all promotions are carried out in a timely and efficient manner
- Actively seeking new mediums of advertisement with market suppliers in print, outdoor and online mediums
- Supervising the printing and installation of all in store print material before and after sale time
- Budgeting each brand's advertising spend
- Successfully launching and editing of the monthly corporate e-newsletter
- Marketing:
For BISC’s publication “1000 Numbers and Reasons Why Dubai”:
1- Conducted market research to identify competitors, customers, potential competitors & political/business threats and advantages.
2- Aided in devising marketing strategies to announce the publication and ensure its sustainability in the market with the creation of separate media strategies and campaigns in Lebanon and Dubai.
3- Developed the Marketing Pamphlet (including: product identification, benefits of the publication vis-à-vis competitors’ publications in the market, distribution and readership details) and Sponsorship Packages (including: detailed description of each type of package suitable for candidates alongside the degree of publicity and corporate advantages of each, reasons to sponsor and value-added of long-term sponsorship).
- Corporate Social Responsibility (CSR) Research: Monitoring, program planning, Contacts with international NGOs, Government agencies and other organizations for the integration of social and environmental issues into business processes.
- Event Management: Aided in the organization of Press Conferences for several leading Lebanese banks and for Aqariya TV’s CEO Event (Copywrited, edited, and distributed press releases to Lebanese media in addition to writing follow-up report post-event on the media coverage).
- Copywriting (in English): Writing, proofreading and editing brochures, websites, corporate profiles, business reports, etc. Such as: Dubai Investments and its subsidiary companies individual websites (ex. DIP- Dubai Investment Park, DUBAL, Marmum, Metrofile, etc.) and BISC’s new website (Researched each company’s past experiences & projects, services offered, proofreading previous website’s text, writing new text, in addition to organizing text placement for the Web).
- Proposal and Letter Writing: Professionally prepared and submitted proposals and letters for partnership and membership purposes.
Honor List: Fall 2003 Internship: International Labor Organization (ILO) – UN Agency, Regional Office, Beirut: July 2003-Aug2003 GPA: 80