REGIONAL HEAD OF MARKETING
AL YASRA FASHION
Total years of experience :13 years, 7 Months
Leading onthe 'Watches, Jewellery & Accessories' division covering 4 markets including Kuwait, KSA, UAE and Iraq ensuring seamless customertouchpoints at morethan 100physicalstoresandoure-commerce platform. Leadteamsupport toensurecompany goalsand P&Ltargetsare met. Represent the brand with a huge portfolio of International brands and partners including Michael Kors, EmporioArmani, Fendi, Versace, Aigner, Ted Baker, DKNY, Just Cavalliand many more.
•Brand& PromotionalStrategy
•Rebranding Projects
•Budgeting & Forecasting
•Marketing Calendars& Roadmaps
•ROIfocusedcampaigns
•Liaising with Media, Creative, Social& PRagencies
•Researchtoidentify market andcompetitiontrends
•Visual Merchandising
•Team management and leadership
Leading on developing & executing effective advertising campaigns for a vast portfolio of clients handled both Locally & Regionally within different industries including Retail, Banking, FMCG, Investment, Education, Insurance, Real Estate, etc..