Assistant Manager
Madi International
مجموع سنوات الخبرة :14 years, 6 أشهر
Here, I handling the skin care department for UAE, KSA, Qatar, Oman, Bahrain, and Lebanon and my responsibilities
included:
* Handling the skin care department for UAE, KSA, Qatar, Oman, Bahrain, and Lebanon
* Brands: Thalgo, Skeyndor, Frei Ol, Earthly Body, Depileve, and beauty machines
* Responsibilities:
* Daily contact with the suppliers to insure proper planning for each brand
* Forecasting new launches and regular orders
* Pricing new products after doing market research and benchmarking
* Creating the budget for T&M department per country, and tracking expenses
* Finalizing agreements with the suppliers for price increase, annual rebates, and invoice discounts
* Updating price lists including discounts, LCP, WSP
* Creating opening deals for sales team
* Monitoring yearly targets (sales and purchases)
* Creating marketing plan per country, and social media plan
* Getting new brands on board supported with market studies, pricing studies. Handling packaging/translations
and registrations
* Creating the needed content and tools for the trainers
* Creating the needed content and tools for the sales team
* Creating packages bases on yearly turnovers per client, for branding
* Planning seminars, open days, and trainings
* Conducting competitors report
* Creating needed POSM (design and production)
* Managing two Trade & Marketing Executives
Here, I handling the marketing activities of Rimmel, Sally Hansen, and OPI within UAE and my responsibilities included:
* Handling the marketing calendar for the full year
* Managing the trade marketing representatives
* Forecasting & ordering stocks for new launches
* Pricing new launches and adding them in the system
* Producing all needed POSM for new launches
* Managing promotions within retailers
* Managing installations of in-store and out-of-store podiums and other marketing tools for events
* Monthly meetings with promoters to inform them about upcoming marketing activities and general brand
knowledge trainings
* Following up on competition in the market
* Ordering GWPs for the full year
* Handling the marketing budget file for the three brands
* Creating visuals for social media posts
* Implementing new planograms on bi-monthly basis
* Collecting customer database from promoters and emailing customers about new launches and promotions..
Here, I Handling Bourjois and UAE cosmetics brands within UAE and managed 40 promoters and 36 doors. My
responsibilities included:
* Managing stock levels in the stores
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* Hiring new promoters
* Monthly meetings with the team
* Monthly competitions for motivate the team
* Daily market visits with the promoters to ensure that our POS are always in perfect condition
* Creating sales targets line targets for the promoters
* Doing the promoters’ monthly commission files
* Planning the promoters’ holidays and days off
* Assessing the promoters (twice a year)
* Opening new doors (opened more than 25 in 1 year).
Here, I handled the marketing of the new concept cafes of Godiva within UAE and my responsibilities included:
* Liaise with the operations team to have everything needed prior to store openings
* Handling social media and CRM in coordination with the team in Belgium
* Handling all POSM in the stores
* Creating events for store openings and regular events
* Creating new ideas for packaging
* Monthly reports for performance of new launches
* Handling the marketing budget
* Competition reports
* Creating and enhancing the food menu.
* Opening of new doors
Here, I handled the marketing of “Wojooh” beauty retail stores in UAE, beauty concessions of Saks Fifth Avenue, and
House of Fraser. My responsibilities included:
* Managing all marketing activities for all brands within 14 stores in UAE
* Creating the marketing calendar for the full year
* Handling the advertisements and promotions budget and marketing facts sheets
* Full coordination of the corporate animations in the stores
* Coaching and influencing store staff
* Coordinating with CRM team to improve database
* Coordinating with finance and accounts team for payments
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