media expert
zain
Total years of experience :11 years, 6 Months
Heading the media planning, implementation, and monitoring of offline and digital marketing campaigns across all offline and digital channels, ensuring performance metrics are being achieved along with maintaining a competitive ROAS and exposure for digital, social, and offline ads.
Managing all offline communication across outdoor, Radio and TV ensuring that we choose optimal ad spaces for better reach and exposure within our targeted segments, in addition to focusing on maintaining good relationships with suppliers and vendorsthat are to be reflected on securing good deals and added values for Zain.
A focus on e-commerce campaigns that aim to increase monthly sales on Zain’s digital channels, through continuous assessment of targeting and retargeting funnels of
audience and purchase journeys on our owned platforms.
Managing and monitoring tags and pixels implementations on Zain’s digital platforms ensuring all needed events are being tracked and monitored for digital and social
campaigns.
Leveraging machine learning and AI technologies in building audience profiles and consumer journeys on our digital platforms as well as social channels, wherein these
insights are to be pushed and used in enhancing performance, optimization and retargeting efforts for digital and social campaigns.
Optimizing Zain’s creative and communication messages through using creative intelligence optimization tools that rely on machine learning and AI with a focus on analyzing creative assets in relation to their performance and optimizing their
performance accordingly.
Managing SEO across Zain’s Jordan owned digital channels covering content strategy, analytics, insights as well as on- page optimization, link building and enhancing the
customer journey on all pages.
Conducting ongoing analysis on the performance of Zain’s digital assets through monitoring pixels, tags and tracker codes that are linked to analytics tools.
Maintaining a unique character for Zain on social media platforms in terms of creating generic and engaging content that is relevant to our audience interests, persona,
shifting the communication from the rigid commercial nature.
Managing the influencers marketing collaborations with Zain Jordan ensuring that these influencers are delivering organic and noncommercial type of content
Developing cohesive and integrated communications strategies covering offline, digital, and social media platforms, while ensuring creative and client servicing teams
are implementing the recommended strategic directions and concepts.
Growing my client’s business through ROI dashboard systems monitoring money invested in advertising vs optimized campaigns that result in better sales for the clients.
Integrating media solutions with communications strategies ensuring effective campaign launches providing brands with impactful creative implementations and
media placements.
Gathering consumers data and insights on digital and social media platforms, employing this information in providing a better understanding of consumers landscapes, predicting their future behavior, highlighting effective communications
messaging and ad placements to re-target them.
Building social media generic content strategies that speak for the brands/ clients’ image and how their target audience is going to perceive them and interact with them
on social media platforms.
Building annual integrated communication and media solutions for my clients through leading a team of experts in planning & digital media that drive business results and
achieve KPIs on digital platforms.
Growing my client’s business through ROI dashboard through monitoring money invested in advertising vs optimized campaigns that result in better sales for the clients.
Building pitches across several industries, working on proposing the best offline and digital solutions for pitches like working on Momentum research for pitching as well as
maintaining the best rates with our partners
Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date.
Developing the business of MEC through managing budgets and maintaining advertising spending records as well as growing direct local business through acquiring new clients.
Working with clients, analytics, and digital & performance optimization teams to establish clear measurement plans for campaigns that will be used to optimize media for maximum performance on offline and digital platforms.
Inspire the media team to be the very best they can be, by creating a work environment that fosters smart-thinking, creativity, and the delivery of exceptional work.
Act as a mentor to the media team, supporting them with training on concepts, research tools, and analytics
Combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.
Managing pitches across several industries like Real estate & Banks working onproposing the best solutions for pitches like working on Momentum research for pitching as well as maintaining the best rates with our partners
Knows and keeps up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning.
Determines and supervises the best possible implementation of all approved media
plans and projects.
Working with the Group Supervisor, interprets, coordinates, .and integrates, as
necessary, all assigned media activities, including presentation to Account Service and
the client, as
required.
Helps to train buyers and planners in proper methods of preparing, evaluating, and
monitoring media plans on offline and digital level.
Supervise RTB digital marketing campaigns.
Providing clients with overall digital solution on a mutli- screening level including real
time bidding
Managing and leading a loop of the biggest accounts at MEC Jordan Creating and developing 360 as well as Annual media plans and strategies
Knowledge of using diverse media related software’s as Effective measure, TGI, Tabix & Statex.
Preplanning target mapping and mediums evaluation on an online & offline level. Budget allocation and split over the mediums.
Pre and Post Planning calculation & evaluation for both Online and Offline media platforms such as GRP’s ( Gross Rating Points), OTS ( Opportunity to See ), Reach, CPRPs ( Cost per Rating Points), CPUU( Cost per Unique Users), CPUUPX ( Cost per Unique user per pixel ), CPC ( Cost per Click) to ensure that the planning goes hand in hand with the campaign’s KPIs
Campaign management and monitoring
Calculating the SOV vs. SOE index for several brands categories on a monthly basis and provide my clients with learnings and recommendations.
Participate in all aspects of clients' media campaigns.
Guide and drive multi-channel media planning across accounts.
Work as part of cross-functional agency team to develop and implement plans that measurably drive brand and demand.
Serve as source for best practices - within Agency and among Clients Work closely with creative and account teams
Research and lead the adoption of progressive and out-of-the-box media approaches and channels/venues.
Assist in formulating, writing, and presenting campaign/media recommendations. Implement and optimize media plan.
Monitor, analyze and report on campaign results.
Manage budgets, authorizations, and insertion orders.
Implementing RTB campaigns aligning with our digital team
Submitting Multi screen advertising proposals followed by Cost per lead campaign to my clients like banks aligning with our digital team.
Undertaking research and analyzing data using specialist industry resources.
Identifying target audiences and analyzing their characteristics, behavior, media habits.
Presenting proposals, including cost schedules, to clients.
Recommending the most appropriate types of media to use, as well as the most effective time.
Working with colleagues, other departments, and media buyers either in-house or in a specialist agency.
Follow up on material delivery and invoicing process