Marketing Executive
Halwany Consumer Products (HCP)
Total years of experience :3 years, 8 Months
Responsible for the marketing aspects of the brands below:
- Siblou - frozen seafood
- Plein Soleil dairy - chilled
- Lamesa - frozen Lebanese appetizers
Managing the Marketing and Sales attributes of six Brands:
Ferrero, Haribo, Perfetti Van Melle, Elledi, Popz Popcorn and Pez.
Daily follow up with the sales team on their confectionery orders.
Prepare monthly sales reports for each brand.
Prepare positioning reports every 15 days to check on the brands' sales compared to other months.
Follow up with foreign suppliers on marketing activities.
Prepare out of shelf campaigns in special occasions to improve brands' image.
Prepare special out of shelf activities to introduce new SKUs into the market.
Prepare presentations and reports for each promotional campaign.
Study market penetration of new SKUs.
Inform overseas management about the marketing activities, events and sales.
Tend to market visits to check and asses on the brands’ visibility and display in the market.
Resolve and settle obstacles or setbacks that may occur such as out of shelf implementations, inventory concerns so on and so forth.
Attend internal meetings with higher management.
Attend annual meetings with overseas management discussing the implementation of new marketing strategies for the new year and talking about accomplishments of the previous year.
Responsible for the whole sales process of the product
I was responsible for the whole content of the website such as text, photos, videos etc and their editing. I was also responsible of the Social Media.
•I acquired both Honored and Distinguished List during my academic semesters at AUST relative to my high GPA. •I achieved an Honor Pin along with a financial reward during the Fall semester of 2008 for having the highest GPA in the MIS department (completion of 60 credits or more with a GPA above 3.40). •I completed my senior project where I was the team leader of communicating and brainstorming the ideas. This project was available during the senior exhibition in the Spring semester of 2009. It revolved around developing a company with all the necessary departments, networking architecture, and the applications or software that we decided upon. •My current GPA is 3.45/4.0. Banking Operations BankMed, Zalka, Lebanon, Summer 2008 • Teller • Operations Support • Customer Services Secretary Ets F.A Hosri Insurance Services, Pasteur street, F.A Hosri Bldg, Lebanon, Summer 2005