Media Monitor and Analyst
International Federation of Red Cross and Red Crescent Societies
Total years of experience :9 years, 4 Months
- Review and analyze traditional and social media for IFRC MENA and national societies
- Provide post-campaign monitoring & analysis reports
- Create crisis monitoring reports for National Societies covering conflicts in the MENA region
- Generate monthly performance reports for IFRC MENA channels
- Create industry research and influencer mapping reports
- Support the Communications department in workshops, social content, press releases, and reports
- Created a listening system to gauge the community discussion on the vaccine distribution in Lebanon through the relevant social and online platforms as part of the Third-Party Monitoring of COVID-19 vaccination (Pfizer-BioNTech) in Lebanon supported by the World Bank
- Identified and communicated insights and areas of improvement with the Ministry of Public Health based on media and social media findings to enhance the vaccination campaign and ensure that result-based decision making is in place
- Reviewed and analyzed traditional and social media on daily, weekly, monthly, and quarterly basis
- Supported in integrating the media monitoring findings to key talking points and other communication products
- Led a team of 22 Social Media Executives and 2 Team Leaders; was responsible for the quality of more than 30 daily, weekly, and monthly reports
- Supported and guided Social Media Team Leaders to ensure team members’ full operational capacity and high productivity, in coordination with the Social Media Monitoring Manager
- Coordinated with the Client Success Team to ensure proper communication of client requirements, assisted the CS Team in costing, pitching, and upselling CARMA products while advising on customized metrics for every client
- Worked closely with the Analysis Team to guarantee accuracy in the collected data as well as meeting client expectations
- Participated in the recruitment of potential candidates and managed the training process to ensure efficient on-boarding
- Coordinated with all departments across CARMA Global (Singapore, Egypt, US & UK teams) for proper measurements to meet client objectives; assisted Project Activation team for accurate search queries and project setups and facilitated consolidated reports with the Traditional Team
- Led the Real Time Alerts function and team on a 24/7 basis
- Created a Real Time Alerts methodology and prepared trainings on the same, customized based on different client requirements
- Built a directory of more than 5, 000 social media influencers
- Ensured high-quality delivery of daily, weekly, and monthly reports
- Prepared daily, weekly, and monthly monitoring reports based on software results and manual search on different social media platforms
- Worked with the Real Time Alerts function team on more than 5 clients
- Implemented on-ground activations and campaigns (Emirates Group: marhaba services, dnata Gold Coast Campaign, dnata Abu Dhabi Summer Campaign)
- Contacted stand-design suppliers, recruited and trained promoters, and supervised all activations throughout campaigns
- Assisted the Account Manager with client accounts (Kenwood, De’Longhi, Damas, Sahara Center, Bloom)
- Conducted research and analysis on competitors
- Checked and monitored the daily statuses of each client account
- Contacted and visited relevant UNHCR registered families to assess living conditions by filling out questionnaires
- Reported observations to team leaders for referral to the UNHCR and other partners to follow up
Student Council Representative