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Danah Almadani, Communications Manager (Marketing & PR)

Danah Almadani

Communications Manager (Marketing & PR)·LOYAC (Lothan Youth Achievement Center)

Kuwait

Bachelor's degree, Marketing, Business Administration

Work experience

Total years of experience: 15 years, 10 months

Communications Manager (Marketing & PR)

April 2016 - Present

LOYAC (Lothan Youth Achievement Center)

Al Kuwait, Kuwait

April 2016 - Present

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Marketing Manager

January 2016 - March 2017

Foodna United

Kuwait

January 2016 - March 2017

▪Setting up marketing department, processes and procedures
▪ Developing marketing strategies and plans for company divisions
▪ Auditing and upgrading existing brands and collateral, online and offline
▪ Developing and implementing marketing reporting system

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Marketing & Communications Manager

February 2015 - December 2015

Kuwait Catering Company (KIPCO Group)

Al Farawaniyah, Kuwait

February 2015 - December 2015

▪ Developing, managing and implementing annual marketing strategy across company brands
▪ Developing and monitoring department budget
▪ Analysing success of marketing communications and integrated marketing campaigns, both online and offline
▪ Managing brand position through brand management and marketing communications
▪ Overseeing design and production of all print and marketing related materials and publications
▪ Coordinating strategic media plans and requirements with external agency
▪ Monitoring and analysing market and market trends
▪ Assisting in product development based on current market trends and research
▪ Recommending and analysing business opportunities and products based on market trends, forecasts, and research

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Project Manager - Marketing & Product Development

January 2013 - January 2015

Kuwait Catering Company (KIPCO Group)

Al Farawaniyah, Kuwait

January 2013 - January 2015

▪ Developing and executing strategic marketing plans and campaigns, online and offline
▪ Overseeing and contributing to product development and enhancement for F&B sector
▪ Initiating and managing operations, marketing, sales, and social media
▪ Developing and implementing brand identity for Elements bakery
▪ Communicating and coordinating marketing requirements with external agencies
▪ Creating and implementing standard operating processes and procedures
▪ Overseeing and directing photography for marketing material

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Marketing Officer

August 2010 - December 2012

Kuwait Hotels Company (KIPCO Group)

Al Farawaniyah, Kuwait

August 2010 - December 2012

▪ Overseeing development, launch, and implementation of corporate and consumer brands
▪ Developing operational plans and budgets for KHC and subsidiaries
▪ Creating media plans, advertising campaigns, and evaluating feedback
▪ Directing photo shoots and coordinating advertising requirements
▪ Overseeing and coordinating production of print material and brand collateral
▪ Managing corporate and e-commerce website development
▪ Assisting in the implementation and launch of CSR project “Jebt El Hala Mn Wain?”

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Education

American University of Kuwait

June 2010

June 2010

Bachelor's degree, Marketing, Business Administration

Kuwait

GPA (point): 3.56 out of 4

GPA (point): 3.56 out of 4

Skills

Market Analysis
Expert
Market Analysis
Expert
Fashion
Expert
Fashion
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Creative Vision
Expert
Creative Vision
Expert
Consumer Product Development
Expert
Consumer Product Development
Expert
Fashion Design
Beginner
Fashion Design
Beginner
Mac OS
Intermediate
Mac OS
Intermediate
Microsoft Office (Word, Excel, PowerPoint)
Intermediate
Microsoft Office (Word, Excel, PowerPoint)
Intermediate
Adobe Suite (Photoshop, Illustrator, InDesign)
Intermediate
Adobe Suite (Photoshop, Illustrator, InDesign)
Intermediate
Teaching
Beginner
Teaching
Beginner
Consumer Product Development
Expert
Consumer Product Development
Expert
Creative Vision
Expert
Creative Vision
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Fashion
Expert
Fashion
Expert
Market Analysis
Expert
Market Analysis
Expert

Languages

English
Expert
Arabic
Intermediate

Training and Certifications

Certifications
Certified Trainer: Counselor Salesperson (by Wilson Learning)
Jan 2012
Certified Trainer: Inbound Sales Excellence (by Wilson Learning)
Jan 2013

Training
Starting Your Own Fashion Label
London College of Fashion
Mar 2015
Introduction to Fashion Design
London College of Fashion
Dec 2013
Fashion Drawing
London College of Fashion
Jul 2013
Introduction to Womenswear Pattern Cutting
London College of Fashion
Dec 2013
Understanding Fabrics (Study Tour to Première Vision, Paris)
London College of Fashion
Feb 2014
Finance for Non Financial People
Kuwait Industries Union
Jan 2012
E-Marketing
Kuwait Foundation for the Advancement of Sciences
Jan 2011

Hobbies

  • Cultural Diversity
  • Reading
  • Creative Design
  • Visual Arts
  • Fashion Design
  • Travel
  • Yoga