Communications Manager (Marketing & PR)
LOYAC (Lothan Youth Achievement Center)
Total years of experience :13 years, 9 Months
▪Setting up marketing department, processes and procedures
▪ Developing marketing strategies and plans for company divisions
▪ Auditing and upgrading existing brands and collateral, online and offline
▪ Developing and implementing marketing reporting system
▪ Developing, managing and implementing annual marketing strategy across company brands
▪ Developing and monitoring department budget
▪ Analysing success of marketing communications and integrated marketing campaigns, both online and offline
▪ Managing brand position through brand management and marketing communications
▪ Overseeing design and production of all print and marketing related materials and publications
▪ Coordinating strategic media plans and requirements with external agency
▪ Monitoring and analysing market and market trends
▪ Assisting in product development based on current market trends and research
▪ Recommending and analysing business opportunities and products based on market trends, forecasts, and research
▪ Developing and executing strategic marketing plans and campaigns, online and offline
▪ Overseeing and contributing to product development and enhancement for F&B sector
▪ Initiating and managing operations, marketing, sales, and social media
▪ Developing and implementing brand identity for Elements bakery
▪ Communicating and coordinating marketing requirements with external agencies
▪ Creating and implementing standard operating processes and procedures
▪ Overseeing and directing photography for marketing material
▪ Overseeing development, launch, and implementation of corporate and consumer brands
▪ Developing operational plans and budgets for KHC and subsidiaries
▪ Creating media plans, advertising campaigns, and evaluating feedback
▪ Directing photo shoots and coordinating advertising requirements
▪ Overseeing and coordinating production of print material and brand collateral
▪ Managing corporate and e-commerce website development
▪ Assisting in the implementation and launch of CSR project “Jebt El Hala Mn Wain?”
