Danielle Miller

• Responsible for ensuring the retail execution of all stores is to the highest standard
• All targets of sales and profitability are met and exceeded through constant staff training, buying reviews, marketing plans and implementation and commercial analysis.
• Sourcing and purchasing the best brands across the world that fit our business model and market leading to achieving targets and sell thru.
• Provide leadership, direction, training on product, VM, customer service and culture.
• Manage the merchandising team on stock allocations, pricing and margins before launch and during the season, depending on market fluctuations.
• Manage visual merchandisers to create and standardise guidelines by brand.
Provide marketing budgets and plans across social media, CRM tools and NPS systems.
• Sourcing new locations for store units within malls and hotels.

Now promoted to focus on standardising AMZ Group Retail as a whole. My key responsibilities are:
• Marketing, social media, PR and website creation and maintenance.
• Buying across Hamac, Havaianas, Vilebrequin, Lulu Guinness over 17 stores and across wholesale.
• Managing the merchandising team to make sure stock allocations, levels, pricing and margins are maintained.
• Managing visual merchandisers to create and standardise our VM levels across all retail stores.
• Implement training for store teams and head office.
• New store projects, fit-outs and making sure current units are within standards and branding.
• Re-branding projects to create a stronger look for Hamac.
My main goal is to create a very strong retail group which uses key foundations and standards to make AMZ Group Retail a focal company within the UAE.

AMZ Group work on many different retail projects and I buy for all. Hamac, a multi-branded beach boutique, Havaianas flip-flops, Le Coq Sportif trainers, Vilebrequin men’s, women’s and children’s swimwear and now, Lulu Guinness, luxury handbags and small leather goods.
• Working with a small, but increasing team of people to run 15 stores. I initiate the buying with major analysis across all categories, do intense market research and then travel to find new and exciting brands to add to our current portfolio.
• Work with merchandisers to finalise the forecasting, budgeting, sell thru targets and monitoring sales with weekly report analysis.
• Manage the VM team by standardising our own VM guidelines across all stores and profiles.
• Create VM window calendars with the team and execute stead-fast VM roll-outs.
• Weekly store floor-walks.
• Work closely alongside the GM and business development manager with new projects, have recently supported on project management for new stores and website design and creation.
• Help buy and forecast for the wholesale team.
• Control all stock across the entire business.
The previous experience I’ve had with my own business has proven to be an essential foundation to my work with AMZ. I have been able to help and support across most departments within the company and I have eagerly accepted new challenges.

I have recently sold my luxury lingerie boutique and am looking for my next career move. We stocked the best lingerie from around the world and I am a specialist bra fitter who is Rigby & Peller trained.

As this is my business, I have been involved in budgeting, buying, training, stock control and everything else that comes with having your own company.

I have learnt a lot over the last 6 years of trading and wish to grow further.