Marketing Coordinator
DAL Group
Total years of experience :7 years, 9 Months
• Overall management of trade marketing & digital marketing strategy - Planning and
implementation of campaign plans. Utilizing analysis of sales data to prepare and present
marketing and advertising strategies, plans and objectives
• Marketing team leadership - Management of advertising, design & digital marketing department
to effectively execute campaigns, on-time and in-line with business expectations
• Research and development - Understanding regional & global market requirements, identifying
market trends and system improvements accordingly, to achieve company's marketing goals
• Commodities & International Markets - Coordinating with World Food Programme (WFP) &
The United Nations Office for Project Services (UNOPS) for complete tendering process.
Commodities - Wheat, Sorghum, Lentils, Flour, Pasta
• E-Commerce Management - Noon.com, Dubai Store, Amazon AE, Quality Food etc.
• Mobile App Development - 360O planning and execution of a full-fledged e-commerce mobile
app along with organising delivery operations and SOPs
• Business Process Automation - Key contributor in Planning & execution of business automation
tools like SAP, Sage & Sonic
• Competitor analysis - Identification & evaluation of market share, pricing & advertising strategy
• Omnichannel campaigns - Management of cross-channel advertising strategy & analysis
• Budget analysis - Preparation of annual budget plans & expenditure scheduling, in accordance
with business objectives
• Target setting - Setting overall business objectives & lead sales team to meet quotas
• Client relations - Development & nurture via regular client visits, understanding their needs and
anticipating new trade marketing opportunities
• Sales Strategy & Reporting - Overall management of sales, revenue and expenses reports, including data-driven forecasts to company’s key stakeholders.
• Leadership - Oversaw the hiring and development of ongoing management of a team of 20 Sales Executives.
• Client relations - Build and nurture strong, long lasting relationships by partnering and understanding client needs.
• Identification of emerging markets - Monitoring market shifts, new services and competition status.
• Key Achievement - Attained continued growth, exceeding sales targets by more than 100% for 6 consecutive months as part of sales team leadership. Identified & extended business to 85+ schools.
• Interim role, driving sales & providing guidance on products & services to customers, maintaining excellent client relations and continued exceeding of monthly sales targets.
• Establish weekly stock & sales reports, presenting accurate sales data & analysis.
• Manage all activity tracking and communicate performance into Retail Operations.
• Develop, design and produce creative designs for a wide variety of clients.
• Sketch out ideas for layouts or logos.
• Projects include newsletters, brochures, charts, banners, stickers, and website materials.
• Liaise with clients.
• Assess client needs and restrictions (including budget).
• Create social media packages for small businesses.
• Recommend marketing strategy based on budget.
• Designs for postcards, banners, posters, business cards, flyers, and other print media.
• Created packaging design for cigarette and energy drink.
• Development of new business marketing strategies - Including management of client pitch presentations and establishment of campaign plans to meet client objectives.
• Market research - Identification of key opportunities to support campaign performance.
• Advertising planning & content creation
Targeted to reach client demographics & agreed campaign objectives.
• Advertising - Negotiation of print media and outdoor advertising plans.
• Campaign Strategy - Research client needs, presentation of detailed campaign plans, optimum location strategy for high visibility & benefits, responding to any objections.
• Campaign Analytics - Oversee the tracking, evaluation & reporting on all campaign activity.
• Competitive research & analysis
Establishing insights on competition pricing & consumer data. Seeking opportunities to increase revenue via product pricing analysis & competition comparison.
• Brand Strategy
Supporting the brand development & rebranding for old traditional designs to modern and attractive designs implementation. End-to-end campaign & advertising plan for newly launched water product (low sodium).
• Advertising Planning
Regular presentation of insights on ABC media strategies by monitoring competitor sites & advertisements. Implementation of media plans to drive growth & generate revenue.
• Content Creation
Management and direction of corporate video content, including post-editing & distribution.
• Design
Creation of promotional items and vehicle wraps for distribution trucks.
Elected as the Senior Vice President of my college where I have led a team of 100 people in managing the college event with a footfall of about 2000 students right from getting sponsors for the college fest to creating a lot of awareness by doing social causes.
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