Marketing Manager
Alchemist
Total years of experience :16 years, 7 Months
Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies.
Marketing Activities: Managed entire product marketing cycle - Planning and applying the use of various sales strategies. Managed the budget of the marketing department. Initiated and coordinated advertising campaigns and promotional activities.
Market Research: Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future. Analyzed current market trend and competitor information.
Social Media Management: Develop and manage online marketing campaigns AFBL & AHRL by effectively driving brand awareness, engagement and traffic to social media pages. Achieve a strong, visible social media presence and develop concepts with viral potential. Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
Web Development & E-Marketing: Act as a liaison between the Marketing and IT Teams as well as external consumer in designing and developing company’s online presence. Plan, develop and oversee implementation of continued improvements and new features and enhancements to AFBL’s & AHRL’s websites. Plan and execute online marketing strategies and provide strong analytical direction and reporting.
• Ensure the quality and successful development and design of assigned line of products.
• Oversee and analyse sales figures, prices, and promotion and advertising campaigns.
• Appraise previous campaigns to determine better ways to promote the products of the company and clients.
• Manage Designing and content development.
• Develop research questionnaires, analyse and interpret the data, develop presentations and make recommendations on findings.
• Develop and implement information systems which will provide data on existing and potential customers to enable the company to identify opportunities for new sales.
o Feasibility Studies o Industry Research
o Business Reviews o Sales analysis
o Forecasting and Budgeting o Market share analysis
o Product Surveys o Financial analysis
• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
• Designing research questionnaires and moderator guides
• Research regarding product awareness, positioning, benefits, marketing communications and site usability.
• Identify and determine the scope of marketing research needs, including secondary research and research design/implementation
• Analyze research and develop reports summarizing key findings and making related recommendations.
• Manage internal online survey tool.
• Work on related marketing projects.
2007 Masters of Business Administration - International Business from Department of Business Administration, Aligarh Muslim University. Secured 70%
2004 Bachelor of Science - Statistics, Mathematics, Economics from Aligarh Muslim University, Secured 70 %
2001 10+2 (PCM), Aligarh Muslim University, Secured 62%
1999 Class 10th, Stella Maris Convent High School, Secured 83%