Head of Public Relations and Events
ZenithOptimedia Adcom,
Total years of experience :18 years, 9 Months
I have been associated with the field of Brand Management, Public Relations and Brand Communications since 2005, when I started my career with Synergy Advertising Group and originate one of the leading corporate Brand Comms & PR practitioners (as founding member) named Syntax Communications. Syntax Communications is the affiliate of Edelman in Pakistan, which is the world’s largest PR group. Recently opt another challenging opportunity and be a part of ZenithOptimedia (The ROI Agency) Adcom, once again develop Public Relations, Brand Communication, Digital PR and Event Management platform here.
At ZenithOptimedia (The ROI Agency), I worked extensively with global corporations such as EMAAR Pakistan, Engro Foods, British Council, OLX Pakistan, Atlas Honda, Telenor - Pakistan, L’OREAL Group, LINE App Pakistan & Sanofi Pharmaceutical. Parallel to this overlook entire brand positioning related assignments and projects where I engaged in Media Planning and Budgeting, Digital Content Generation, Outdoor and Brand Collaborations.
Syntax Communications
PR & Marketing Communications Manager, Thai Airways, Nokia & SAP, Pakistan
Aug 2009 to Present
Marketing Comms oriented quires of Client/ Brand
Handling the Public Relation & Social Media department with the support of Media Analysis; Develop the Relations between Press Office & Corporate Market. Pitching & providing the innovative Marketing Solution & pitching with the value additional support of PR. Execution of Press, Marketing & BTL Launch Plans. Developed corporate communication strategy for Nokia.
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing.
Selected Accomplishments:
• Developed and launched H-Zone Category of No.1 Appliance Brand - Dawlance, multi-channel print, catalog, web and direct marketing research.
• Soft launch of Nokia new products/ gadgets. Identified opportunities, researched new product possibilities, collaborated with Brand team and created campaigns generating Brand image i.e. E-75, E-72, Music Devices, N-97, N-8.
• Produced POS material for media kit that demonstrated key marketing analytic and demographics for use in sales presentations.
Syntax Communications - Pakistan (Advertising, marketing and PR agency)
Senior PR Officer & Asst. Brand Manager
Jan 2008 - Aug 2009
Developed marketing programs for a variety of business-to-business clients-tail of Syntax. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
• PR Launch Campaign of Thai Airways in Pakistan.
• Closed new accounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with Nokia Corp.