Marketing Director
JCDecaux
Total years of experience :19 years, 4 Months
Regional role in No. 1 outdoor company in the world
Responsible for Marketing & Communications Strategy, Plan, Budget and implementation in the region
- Design, implement, and facilitate regional annual marketing & communications plan
- Support and facilitate development and implementation of the local marketing plans
- Plan and administer the regional marketing budget
- Support in development of local marketing budgets
Leading Research projects
- Ongoing research: Media softwares (Statex, TGI)
- Ad hoc projects: Involved in international (Airport Stories, Gucci brand recall) and regional (profiling study, post campaign study, traffic survey) research projects
Support to sales and business development divisions
- Support in preparing media offer, web page, social media presence
- Seasonal and client proposals
- Tender proposals
Specific role - the link between Media Agency and the client with very close relationship with both. Working as the only media professional in Cheil / Samsung, liaising with all marketing and brand managers, consulting top management on all media related topics, helping define client’s objectives, briefing the agency, adding value to agencies strategies to ensure that final media strategies and plans deliver optimal results for the brands and interpret the campaign deliveries to client and implement learning’s in future campaigns.
Responsible for the whole Samsung products portfolio (over 15M USD yearly budget), working for the entire MENA region (over 15 countries; including GCC, Levant, North Africa and Iran)
Providing 360deg media strategy and plans - regional as well as local based on high reach traditional media (satellite TV, local newspapers), growing creative exposure on online media (including social media presence) and integration with PR.
Initiated creative media placements (one of the examples is the deal supplying branded laptops to MBC Group which were on air in all studio shows giving long-term exposure to the brand - the only cost were the products). Working with the agency on several creative executions and product placements, shortlisted on MENA Cristal awards.
Head of team, responsible for the strategic planning - from yearly media strategies to leading and supervising the day to day plans including monitoring the competition and reacting to market changes
Working closely with online division in presenting full-fledged efficient strategies and plans, involved with buying and operations divisions ensuring the media rates are competitive
Using all available media softwares to get information on the target audience, the link with the category and media consumption for the media strategies and to optimize the plans
Using creative executions (sponsorship, product placement) on high affinity programs to increase efficiency and stand out
The clients include L’Oreal, THE One, Thuraya Sat. Telecom, Kleindienst Group, Define Properties ….
Markets: GCC & International (including Europe, Asia, US, Australia), over 20M USD total yearly budgets
Responsible for international planning (Europe, Asia, USA, …) for the whole group, working with all agency divisions who's clients required international media presence
Communicated with agencies and media abroad and learn about international scene. I have established excellent relations with International Media Representatives Worldwide and the role included negotiations with them. One of the major campaigns I worked on was the re-branding of Jumeirah.
Major clients: Dubai Holding (Corporate, Dubai Properties, Dubai International Properties, Knowledge Village, DIC, DMC, Jumeirah … ), DIFC working on International markets with budgets over 10M USD
