Senior Art Director - 360
Infinity - The Agency
Total years of experience :22 years, 2 Months
Senior Art Director - Print and Interactive
Delivering 360 degree integrated campaigns. Responsible for conceptualizing creative, cultivating 360 integrated campaign ideas for print & online campaigns for over a range of 12 products, exclusively for Doha Bank. Hands on in website creation, app ideas/integration, user analysis testing. Won new clients for our agency adding MNC clients like QDVC, Palma Group, Galaxy Sports Qatar. Palma is a core hospitality group hosting big brands like Orient Pearl, Damasca One, Megapolis, Camillies, Debs Remman, etc.
2010 May till November 2012
Formul8 LLC - Interactive Art Director
Directing and Managing Digital, Offline creative campaigns for mobile, IOS and Social Media platforms. Creating doodle designs, wireframe, IA & GUI for websites and mobile interfaces. Applying human factors to prototypes, designing target specific UI and testing its usability. Capable of designing and managing third party applications for social media campaigns using Offerpop and North Social. Creating rich media banners, animating characters in flash, designing flash interactive games and interfaces for parallax html pages. Managing design team in UAE and IT team in Singapore for several ongoing mobile and portal projects.
Clients:
Emirates Motor Company, Meydan Group, Emirates Money Bank, Standard chartered - Singapore, DWTC-UAE, Sharaf DG, Babyshop, Iconic, Harman House, etc
Nervora is a digital advertising agency in the UAE and GCC region, expanding its branches to the US.
Role:
As a Creative Lead reporting to the Creative Director, my daily tasks include docking up proposals, ideating concepts, creating ramp-up leading brain storming sessions and creating mockups to final production and QA. Supervising a team of action scripter’s, visual designers and scheduling tasks for the week. Touch base with clients for QC and on-time deliveries.
Achievements and Accomplishments:
• CHANEL - Developed concept for social media virals and talent management games.
• CLOUD NINE - Conceptualized Social Media Campaigns and online marketing strategies on weekly basis ensuring ROI and increasing fan base.
• LO’REAL - Ideated concept and GUI for their mobile app stores.
• GSK - Handled set of MVU’s for their toothpaste and pharmacy brands
• Fly Dubai - Ramping up a campaign that is to go live in feb2011, just in time when “Love is in the Fare”
UKS is GCC’s leading Interactive and Learning solutions provider in the GCC region catering to corporate, education and government sector.
Achievements and Accomplishments:
• As an Art Director & Digital Accounts Manager lead and directed the digital creative output of interactive projects from proposal, concept to completion as part of the ongoing integrated global corporate communications.
• Helped define how a new visual identity system behaves alongside motion graphics and user interaction to create a consistent yet compelling campaign that represents the external expression of client’s activities in addressing their business objectives. Highly involved in creating concepts, art works, GUI, prototypes, web design ux, instructional design, flash animations, illustrations, digital marketing for in-house products. Responsible for in-house brand management.
• Contributed to achieve sales target for around 1.9 M USD in past two years through Pre-Sales, bringing Sales leads & Content Development. Project - National Corporation of Excellence and Learning (Digital Repository of the GCC) and China Banking Association.
Delivered digital content around 500 Hrs for accounts below: Average project range 64000 - 1.9 M USD
Accounts:
ADCO, GASCO, Emirates Bank, King Fahd Petroleum & Minerals - KSA, University of North Carolina, Aramex, Al -Hilal Bank, Guinti Labs, Cegos, DU Mobile, NCEL Saudi, Aramco, Etihad Airways, DU Mobile, Zain University, China Banking Association, McGraw-Hill - UAE, Schlumberger, Six Sigma PIC.
• As an Art Director developed successful working relationships with clients like Mahindra, Con Agra Foods managing creative comms for products like ACT II Popcorn, Sun-Drop Oil, JWT Steel, Mahindra Scorpio 4X4 cars, Mahindra Logan, Mahindra World City. Worked on all marketing collaterals for above clients - Online, Offline and TVC.
• Helped build one of the first integrated digital departments within a DM agency.
• Creative lead on rich media advertising, email marketing and micro-site projects for all above accounts.
Worked closely with print production team to secure services for costs and under conditions in line with agency's needs.
• Sales revenue for Mahindra Scorpio increased by 27% in a month, after their re-launch deal with us.
The way we presented 42 new features was a turn around on the number of customers, both offline and online
• Aids poster won One Show in India published in Dainik Bhaskar Newspaper.
As Graphics Manager - Visual Communication Designer (Art Director) led and directed teams of designers and developers on learning solutions, websites, games, display advertising, event brandings and email campaigns for in house projects and various clients including Abu Dhabi Men’s College, Baker Hughes, British Airways, Indian Navy, Samsung Mobiles, Thomson Southwestern, Pearson, Pinnacle Studio, HCT - UAE, NetG, Hodder Science Labs, Lippincott Williams worth - UK, American Sports Medicine. Delivered and managed accounts for around 200 hours of learning. Directed and teamed up with copywriters to brain storm strategies to promote TIS as the most innovative learning solutions provider.
• Received first prize for Abu Dhabi Men’s College - UX and Systems project in 2006 - UAE IT AWARDS.
• Article published for award: http://www.uaechallenge.com/results2006/winners%202006.htm#Organisational
Lead 57 Hours of digital content over 23 months on subjects like Math’s, Management, Business Logistics, UAE infrastructure for learning, etc. Develop innovative proposals to capture both account growth and new business opportunities. Involved in re-structuring TIS website to match latest UX UI trends and establish a greater connect with existing and aspiring clients worldwide. Acquired and applied knowledge of customizing Plateau interface, Web 2 technologies and UAT. Led team’s sized 20-30 on project deliverance, graphic-visual quality, animations and QA-QC. Continually improve production methods, problem solving models & best practices. Reported to the Deputy General Manager and Line of Business Head.
• Tata Ad campaigns are quiet successful in the global markets and im proud to say I was involved in creating some of those creative thoughts that really helped the sales soar.
As a consultant Assistant Art Director reported to the Creative Director and Brand Director.
Accomplishments:
• Was assigned on all creative outputs for direct marketing of brands like SOTC World Tours, SOTC total finance & Christopher Columbus Holidays. Responsibilities included conception for both strategic media and upcoming tours brand.
• Directed team on Brochures, Fliers, e-Mailers, Press Ads, TVC's & micro-sites. Creating new brand identities for emerging brands .Consulting/negotiating for initial and ongoing brand marketing efforts. Effectively communicate creative ideas and strategies to all assignment stakeholders. Lead the brochure department under the supervision of creative director managing team of graphic designers, multimedia artists, writers and brand managers. Worked and briefed teams in Saatchi & Saatchi on propositions and marketing ideas for in-house brands.
As Assistant Art Director reported to the CEO and Brand Director.
Role:
Responsibilities included creating brand identities, micro-sites, set designs, event branding, promotional strategies & DM collaterals.
Achievements:
Directed event concept, created fashion ramp walk & event branding for SMIRNOFF Club-Look events.
This event creative was applauded by creative biggies like Prahlad Kakkar. Sales went up by 200000 USD quarterly.
Concept, Set Design and event branding - Main Hoon Don event for ICICI Bank hosted by Mr. Amitabh Bacchhan.
Re-enforced to team up with Creative Director in brand research, client meetings, and creative presentations.
Manage Production team for events.
Setting up architectural flow for websites and ATM Machine Advertisements. Involved in launching the concept “I believe in freedom” for Standard Chartered Bank teaming up with LOWE India and Sound.Com. The idea was floated as a invite in a bird cage with a door cracked open. This success opened up more gateways to the corporate sector bagging three more banking accounts.
To name a few, ICICI bank, PNB Paribas and Priority Banking joined our accounts list.
Senior Visualizer for creating concepts and produce content for Multimedia Demos for corporates/edu lobs like Taj Tours, Pantop Pharma, British Council - Nursery Rhymes, Sydnam University
Involved in client interfacing and keeping track of client interest areas.
Managed 2-3 visualisers and web developers
Masters in Business Administration Program for professionals 2 years on campus training.
Professional program for Project Managers - Microsoft Gold certification
LS RAHEJA is India's second best Institute which offers specialization in Commercial Arts. 4 years Diploma in Visual Communication Design involving subjects like Advertising, Campaign Strategies, Animation, Illustration, Portraits, Exhibition Design, Visualization and Typography. B.com - Delhi Univ. Specialization Commerce and Industry
