Senior Ecommerce & Digital Executive
JustSwitch
مجموع سنوات الخبرة :8 years, 1 أشهر
Heading the re-launch of JustSwitch E-store
Presenting project plans, reports and progress to all verticals of the business involving production,
after sales, retail, ecommerce to align on business needs
Managing the development team for the current and pipeline product deliverables
Integrating international fulfilment system to tap into global market | Reach of 150+ countries
Integrating the Instagram API on the website homepage | Increasing user engagement & traffic
Automating manual processes to ensure omnichannel marketing strategy and shopping experience
Heading the partnership initiatives to drive traffic and brand awareness across different platforms
Leading on marketing & enhanced content for marketplace platforms such as Noon, Amazon,
Carrefour, Mumzworld and Jollychic to diversify the channels of revenue
Building the strategic expansion plan of JustSwitch by bringing in new marketplace accounts
Ensuring fulfilment operations are competitive as per market standards | Strategic decision to
move from back to back shipment to consignment based deliveries through FBN and FBA
Leading the brand store initiative for Switch Accessories and Switch Customize as one streamlined
portfolio of products on Noon UAE and KSA
Integrating Instagram shopping for JustSwitch to boost traffic and user engagement rate
Merchandising the diverse range of categories whilst ensuring inventory upkeep
Improving user experience and ease of navigation on Home, Category & Landing Pages
Optimizing on-site ranking of different categories based on historical sales data, impressions, seasonality and new launches
Managing the Net Promoter Score (NPS) to ensure optimal resolution of gaps in processes
Ensuring the Click & Collect processes in UAE & KSA by optimizing the CX flow
Managing the marketplace listings on Noon and Amazon
Executing on-site product launches and promotional campaigns of brand partners such as Huawei, Samsung, Blackberry, Nokia, Oppo etc.
Leading the social media marketing calendar strategy, design reviews, copywriting and execution for Facebook, Instagram and Twitter
Driving traffic and conversions through email marketing campaigns, browser & app push notifications | Betaout and Mailchimp
Performing A/B testing to increase email open rates and click through rates
Handling the creative team for digital assets production
Conducted extensive market research to map out the potential strategic partners
Developed brand proposals and built custom content campaign pitches, securing cross-platform marketing deals with FMCG, F&B, Retail and Ecommerce companies
Coordinated with the operations team to deliver smooth execution processes
Responsible for the Account Management of existing partners
Acquired new partners amounting to a monthly customer base of 5.6 million
Created pipeline for Brunei & Malaysia partners of approx. 3 million customer database
In-charge for the sales of home appliances during the road shows
Point of contact for after-sales services
Trained new promoters on the value proposition of the products and customer service
BSc (Hons) Business Management, 2nd Class Upper Division | Dual Degree from Lancaster University and Sunway University
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