Head of Marketing
Bileeta (Pvt) Ltd
Total des années d'expérience :25 years, 2 Mois
● Responsible in preparing and reviewing the marketing strategy and aligning it with
product and corporate strategy
● Managing the projects related to marketing in both online and offline
● Managing the corporate website and development of the ecommerce website
integrated with the new cloud ERP solution
● Introduced SEO strategies and increased the website traffic by 30% in 3 months
● Design and execute the content development strategy
● Design and execute lead nurturing programs
● Liaising with both internal and external (third party) developers, designers, video
production companies and advertising agencies to generate marketing materials
● Overlook the company events and competitions
● Initiated the social media marketing campaigns for the SaaS offering of the Bileeta’s
new ERP release branded as “Entution”
● Creating a new lead base for the Entution product, design long and short term
promotional campaigns are few other initiatives of me
● Planning reseller network expansions and design reseller programs for both local and
international partners
● Managing partnership programs
● Designing and executing email campaigns for target market segments
● Conduct market research to improve better ROI
● Conduct personal branding, staff motivation presentations within the organization
● Work directly with CEO and CTO of the company and maintain a very good
professional relationship with them
● Manage a team which consists of people within and external to the company.
● Main responsibility was to look after the end to end functionality, integrity and
availability of the website at all times
● Owned the operations of the website to increase the lead pool while providing a
quality web experience to WSO2 users
● Product release hosting on website
● Maintained the WSO2 Online Library http://wso2.com/library
● Worked with a team of designers, infrastructure Engineers, Software Engineers
● Work closely with the CEO and leadership team to ensure the company vision and
mission is clearly delivered from the website
● Keeping an eye on marketing trends, carrying out competitor analysis, provide
insights to increase brand awareness and boost conversions, analyze raw data from
various sources (Google Analytics, Webmaster tools, marketing automation systems,
Salesforce.com) and providing meaningful information to make sustainable decisions
were my key interest areas
● Execute short term website revamping projects.
● Planning, implementing, deploying overall ICT solutions for medium to large scale business with an emphasis on Free and Open Source Software
● FOSS trainer and the initiator of the training department of the
LankaCom Services Pvt Ltd (http://www.lankacom.net).
● Planning, implementing, deploying, managing ICT solutions for medium to large scale business entities
● Testing and adopting new technologies to brand new and existing IT infrastructures
● Initiator of the LankaCom Training department and managing overall processes of training department
● Trainer on GNU/Linux (Ubuntu, Kubuntu, Fedora, SuSE, etc) and LAMP (Linux, Apache, MySQL, PHP)
● Consulting businesses on migrating from proprietary software to Open Source Solutions.
● Designed and implemented departmental IntranetI have implemented the departmental intranet for file, printer sharing and also for Internet connection sharing
● Created a small web based staff database as a prototype for future intranet enhancement
● Configured and administrating the free and open source course management system (Moodle) on a GNU/Linux Server to conduct MCQ tests and discussion forums
● Implemented the Course Management System which contains all their lecture notes, tutorials, discussion forums and a question bank
● Installed and managed Active Directory and MS ISA Server with Web Security and Web Filtering S/W (Burstek, WebRoot). Internet Connection Sharing and firewall
● Managing the operations of 45 Computer IT Lab which accessed by 200+ students
● Troubleshooting the intranet
● Delivered lectures to medical students on ICT
The faculty have identified that the Medical students are lack of IT knowledge for
their day to day activities and I was assigned to conduct lectures to fresh batches
● Involve in Technical evaluation of IT equipment purchases for the department
● Assisting and consulting Academic staff on their various IT issues
● Troubleshoot, upgrade, and repair departmental computers.
● Preparing Lectures in MS Powerpoint
● Preparing reports in various projects
● Assisting Army officers in various IT issues
● Book keeping
● Repair, upgrade computers.
Drop Out after 2nd Year.