Senior Marketing Specialist
International Luxury Group EMEA
Total years of experience :13 years, 11 Months
• Planning and managing large B2B trade events, with international delegation from across the world.
• Trade marketing (Retail)- Planning promotions, coordinating with brand suppliers, coordinating with agencies (creative, SMS, email marketing, digital) for campaign requirements, printing and installation, planning marketing campaigns (Email, SMS, Online, in-store), institutional tie-ups with government departments, banks, hotels and concierge agencies, liaising with various departments (IT, Finance, Brands, Operations, etc.) for daily store management requirements, customer database management.
• Trade marketing (B2B)- Checking and approving claims of marketing contributions from worldwide distributors and routing to Finance for pay outs.
• Social media- Setting up retail store accounts, planning brand content, posting and community management.
Controlling Marketing budgets and spending.
Brand Campaigns/ Season Shoots- End to end planning, coordination of shoots and implementation in stores.
Media and digital planning for Season launches.
Campaigns/ Events- Coordinating all region-led campaigns to drive brand awareness and increased footfall in stores, with branding requirements execution & cost control.
Tacticals/ Promotions- Execution of tacticals, media plans and branding requirements, as well as instore implementation. Analyzing the efficacy of all promotions, in terms of sales, footfall, conversion and other KPIs.
Planning of Marketing Calendar.
New Store Launches- Planning and implementation of launch strategy and branding.
Media Booking- Booking and execution for Radio, newspapers, magazines & outdoor.
Employee Welfare Collaterals/ Store Merchandise- Ordering and distribution of collaterals & instore marketing
implementation.
MIS & PPTs- Monthly marketing and promotional reporting and presentations
Social Media- Social media calendar, campaign/ contest planning & execution, managing the social media platforms. Planning digital shoots and content calendar.
Brand/ Product Management & Marketing Communications:
• Designing and creation of impactful marketing collateral (catalogues, technical literature, event specific collaterals and promotional merchandise).
• New brand development.
• Helped create sales and technical operations manuals, in cross-functional conjunction.
• Devise & implement and execution of pre & post marketing activities for successful launching of new products.
Loyalty/ Influencer & Channel Partner Management:
• Managing relationships with:
Architect & Interior Designer segment, Carpenter & Contractor segment and Wholesalers/ Channel Partners, through loyalty programmes.
Introduction, management and driving the programmes, with associated branding and other modes of engagement.
Ensured an 85% success rate in the first 6 months, in terms of enrollment, activation and participation.
Digital Portfolio:
• Website Management: Planning website design and content, website maintenance and management, in close coordination with digital media agencies.
• Intranet Management: Management and content revamping of intranet.
• Social Media Management: Creation of digital presence, planning content, design elements and contests for engaging customers.
• Digital Marketing: Planning and execution of digital marketing campaigns, in keeping with the organizational aspirations, in close intra-departmental/ production unit coordination.
Manage online branding, communications and campaigns for establishing and enhancing connect with the end users.
MIS/ Research/ Other functions:
• Sales network and data management process mapping/ MIS: Creation and management of systems to regularize mapping of all-India sales, influencer relations and business expansion, primarily through MIS and new initiatives.
Establishing a system for capturing secondary and tertiary sale, as a part of our consumer connect initiatives.
• Research: Market share study, consumer satisfaction surveys for efficacy of brand campaigns.
• Events: Management and execution of national and international events, as a part of employee engagement and strengthening relationships with channel partners.
• Part of Editorial Board of Company newsletter and proactive participation in pro-employee initiatives, in concurrence with Human Resources.
• Daily corporate news & business reports circulation & filing.
• Managing and updating website.
• Writing content and copy editing for the company newsletter, all corporate documents and annual reports.
• Maintaining database of industrialists, suppliers, clients, politicians & bureaucrats.
• Maintaining Stocks &/or distribution of collaterals & corporate gifts and documentation & management of various library subscriptions.
• Organizing various events and event coordination.
