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Deema Aldakheel, Public Relations Consultant

Deema Aldakheel

Public Relations Consultant·Red Sea Film Foundation

Saudi Arabia

Master's degree, Art and Politics

Work experience

Total years of experience: 8 years, 4 months

Public Relations Consultant

September 2023 - Present

Red Sea Film Foundation

Jeddah, Saudi Arabia

September 2023 - Present

• Develop, implement, and report on PR campaigns and media relations strategies
• Prepare and edit press releases, fact sheets, and other promotional materials
• Organize PR events and serve as the company's spokesperson
• Address inquiries from the media and other parties
• Collaborate and work closely with the MarCom team
• Manage any PR issues and crises that arise
Company industry:
Video & Film Production
Job role:
Marketing and PR

Social Media Project Consultant

February 2023 - October 2023

APCO Worldwide

Jeddah, Saudi Arabia

February 2023 - October 2023

• Conducted internal and external communications for clients
• Administered community management for effective relationship and brand building
• Collaborated with the creative team in developing and implementing social media content strategies in alignment with the company's brand and messaging standards
Company industry:
Marketing
Job role:
Marketing and PR

Online Community Manager

April 2022 - February 2023

Shwah Jewlery

Jeddah, Saudi Arabia

April 2022 - February 2023

● Orchestrate customer service on WhatsApp and Instagram
● Suggest improvements to customer communication for improved customer experiences
● Professionally liaise communication between management and outside vendors
● Manage data entry for special orders to ensure efficiency and trackability
Company industry:
Jewelry & Gold
Job role:
Customer Service and Call Center

Senior Guest Relations Liaison

November 2022 - December 2022

Red Sea International Film Festival

Jeddah, Saudi Arabia

November 2022 - December 2022

● Established points of contact with the CEO’s guest list and facilitated their pre-departure
arrangements including visa issuance, flight, and hotel booking
● Managed guests’ full experience from check-in to check-out to ensure an overall positive
festival experience
● Led and trained the team’s coordinators to ensure full and proper support with the guests,
while monitoring their performance to delegate tasks accordingly
● Maintained lines of communication with other team members to ensure that the guest’s needs
from other departments are met
● Worked on crisis prevention and handled complaints and problems as they arose
● Evaluated the team’s overall experience and guest feedback to determine points of success
and methods of improvement to implement in the future
Company industry:
Events Management
Job role:
Management

Trade Marketing Coordinator

February 2021 - July 2022

Chalhoub Group ( L'Occitane En Provence)

Jeddah, Saudi Arabia

February 2021 - July 2022

● Planned and implemented trade marketing activations and activities to increase sales, brand
awareness, store visits, sales, customer loyalty, and retention
● Assisted in budget development and expense tracking
● Observed and analyzed customer profiles, shopper insights, traffic, point of sales displays,
employee performance, and stores' KPI achievements
● Monitored competitor performance, activations, and activities
● Participated in special occasions product development and content localization
Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

Account Executive

June 2020 - January 2021

Pops and Peeps

Jeddah, Saudi Arabia

June 2020 - January 2021

● Directed communication and planning of over 7 clients and a creative team of 9 people to
ensure successful strategy implementation
● Developed and implemented marketing plans and strategies
● Constructed and presented proposals to potential clients
● Collaborated on brand identity creation and development
Company industry:
Marketing
Job role:
Marketing and PR

Social Media Executive

November 2019 - June 2020

Naizak

Jeddah, Saudi Arabia

November 2019 - June 2020

● Aided in the running of social media accounts for different platforms and clients
● Communicated design plans and requirements with the creatives in the office and through
collaboration tools such as Slack
● Utilized Hootsuite for scheduling posts and monthly reports
● Increased clients’ sales by more than 70% through digital marketing ads
● Headed event planning and coverage
● Drove customer relationships through social media monitoring and community management
Company industry:
Marketing
Job role:
Marketing and PR

Junior Social Business Consultant

August 2019 - November 2019

The Social Clinic

Jeddah, Saudi Arabia

August 2019 - November 2019

● Drove social media strategy and implementation for AMC
● Handled content ideation, copywriting, and supervision of the creative process
● Monitored online competitors through market research
● Evaluated and reported on client’s social media platforms using Social Bakers
Company industry:
Marketing
Job role:
Marketing and PR

Line Producer

September 2018 - August 2019

AD Dimensions

Jeddah, Saudi Arabia

September 2018 - August 2019

● Coordinated pre-production, production breakdown, and delivery of final assets
● Managed project logistics to ensure their completion on time and within budget
● Oversaw casting sessions and developed casting databases
● Supervised cast & crew members
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Public Relations Intern

May 2018 - August 2018

Memac Ogilvy

Jeddah, Saudi Arabia

May 2018 - August 2018

● Generated coverage reports for clients
● Created presentations, research reports, and listening reports using tools like Sysomos
● Assisted in press and public outreach efforts
Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Founder and Program Director

June 2015 - July 2015

Ramadan Nights

Jeddah, Saudi Arabia

June 2015 - July 2015

● Founded a much-needed Saudi youth program for children ranging from six to twelve years
old during summer vacations
● Managed the finances, team members, communication, marketing, and other logistics for all
involved stakeholders
● Researched, developed, and designed material focused on Islamic teaching through arts &
crafts
● Interviewed, hired, and trained two instructors to help teach the program material
● Successfully signed up twenty paying clients
Company industry:
Training & Education Center
Job role:
Teaching and Academics

Education

Goldsmiths University

September 2022

September 2022

Master's degree, Art and Politics

Great Britain (UK)

Classes: • Art and Politics: Theory and History • Psychopolitics • Theories of International Relations • The Politics of Human Rights • Decolonizing Politics: Actions and Ideas from the Global South

Suffolk University

August 2017

August 2017

Bachelor's degree, Communications, Journalism, and Public Relations

United States

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

Through my major, I covered topics such as Conflict Negotiation, Advertising, Marketing, Photojournalism, Event Planning. I also got a minor in Arts Administration

Skills

Communications

Expert

Social Media

Expert

Writing

Expert

Marketing

Expert

Content Creation

Expert

Research

Expert

Public Speaking

Expert

Analytical Skills

Expert

Creative Content

Expert

Leadership & Team Work

Expert

Relationship Development

Expert

Content & Strategy Development

Expert

Writing

Expert

Public Speaking & Presentations

Expert

Communications

Expert

Social Media

Expert

Writing

Expert

Marketing

Expert

Content Creation

Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Digital Marketing - Misk & General Assembly
Apr 2019
Training
The Foundations of Creating the Tourism Experience
Glion
Oct 2022

Hobbies and interests

Photography