senior marketing manager
M. H. Alshaya Company - United Arab Emirates
Total years of experience :15 years, 8 Months
Alshaya Group is a multinational retail franchise Brands Handled: Managing and supporting 90 + Franchise brands: H&M/Next/Debenhams/ PotteryBarn/Footlocker/BBW/Starbucks etc.
Role:
✓ Served as a single point of contact on customer acquisition, digital and loyalty campaigns as well as various ad hoc projects
✓ Spearhead paid digital media campaigns, media plans / CRM campaigns that have to be devised by the digital and CRM team
✓ Advice and support brands across Alshaya on digital & CRM strategy and best practices based on campaign learnings
✓ Manage the annual marketing budget of $10 MN and supervise the development of all Agency/Vendor relationships for value ads
Significant Highlights:
✓ Proposed implementation of three corporate campaigns instead of individual campaigns during the COVID (for - Summer/Black
Friday/Holiday campaigns) to control expenses without compromising campaigns effectiveness and reach.
+971 585160083DEENA ABRAHAM
Wavemaker (previously MEC and Maxus) is the second-largest media agency network in the world, with domestic & international clients
such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany & Huawei.
Mudra Communications Limited and Mudra India is now known as The DDB Mudra Group, a part of the DDB Worldwide Communications
Group, is an advertising holding company. Communication biggest Telecommunication brand in India
Significant Highlights:
✓ Received acclamation for the Annual media review for the April 2007 - Mar 2009
✓ Successful GSM launch, Reliance Life Time Jaadu Campaign, HSD net connect Launch.
✓ Shortlisted entries for GSM launch Best use of Print Media, for Goafest 10 & Emvies 10
✓ Appreciation for the Integration in Radio for the Simply Reliance Campaign
Starcom MediaVest Group, a media communications agency, provides solutions for investment, management, strategy planning, and
research. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe
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+971 585160083DEENA ABRAHAM Skills: Management, Business Strategy, Communication, Marketing, Leadership, Customer Relationship Management (CRM), Data Analysis, Marketing Strategy, Digital Marketing, Social Media, Online Advertising, Loyalty, Email Marketing, SMS, Account Management, Microsoft Office, Strategic Planning, Advertising, Integrated Marketing, Marketing Management, Marketing Communications, Marketing Strategy, Digital Marketing, Negotiation, Business analysis, Brand launch, Strategic partnerships, Competitive analysis, Marketing planning, Marketing Analytics
