Brand Manager
Bosch Limited
Total des années d'expérience :20 years, 6 Mois
• Bosch Brand Custodian, Bosch Corporate Design custodian Corporate advertising and technical write ups in Auto magazines
• Collaterals development
• Corporate exhibitions and events - Organising our own show Bosch Technology Exposition every alternate year, showcasing the automotive technologies to our customers and media.
• Brand research and integration
• Corporate films
• Media Relations support, Support Corporate Social Media Communication
• Support in getting the Bosch India image & video library
• Corporate Calendar
• Support business divisions with Bosch Corporate Design guidelines, collateral developments for their projects
• Handled high profile visits: German President visit in 2014 and Honourable Prime Minister Narendra Modi and Her Excellency Angelina Merkel visit to Bosch India in Oct 2015 and Minister President Mr. Kreschmann visit in Jan 2017
• Demonstrated success in managing multiple events for over 4000 employees (e.g. New Mission statement events, town halls, focus groups etc) and also small group events like lunch with MD.
• Direct the communication efforts across the multiple business locations for Bosch India.
Bosch Packaging Technology Division
Marketing and Brand Promotion Head
Goa
• Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market.
• Participate in trade shows/ exhibitions
• For the very first time a Permanent exhibition at SIES school of Packaging Mumbai for the next 3 years has been done for Bosch PA.
• Design advertisements and collateral, media planning for trade magazines
• Product Launches
• Design, Create, Print new catalogues, brochures
• Success Stories and customer testimonials
• Articles, Stories and Interviews of Business Head published in various Packaging trade magazines.
• In- house Show organised for the first time in 2011 and has been a annual property till date
• Coordinate Press Releases and FAM trips
• New Plant Inauguration in Aug 2012
• Seminars
• Organise Machine Photography and Video shoots for all new machines and interesting orders
• Bosch Global Network coordinator, Certified as Super Editor for BGN( Bosch Global Network)
• Update and maintain the internet pages for Bosch Packaging web page
• Contribute articles and stories for Bosch zunder, internal PA newsletters and magazines like CF connect, customer connect, PA Tools etc which are circulated to the Bosch Packaging global world every month or quarterly basis.
• COM coordinator for Verna Plant from 2008 till Aug 2013.
• Plant newsletter
# Worked as a Software Engineer with Accenture India Services -Bangalore from March 2005- Nov2006.
Domain: Service Management.Worked on Change Management and Incident Management .
ITSM Certified.- ITIL Foundation Certification in ITSMcertified by EXIN
Onsite assignment in UK during March to April2005.
# Worked with Convergys India Services -Bangalore from April 2003-March 2005
Worked as a Communication Coach - responsible for evaluating contacts to ensure adherence to communication and language acceptability standards.Also, responsible for providing coaching and feedback to frontline agents in order to develop their communication skills.
#Worked in Dial M-ManipalInfocom in Bangalore in Bangalore from Sept 2002 to March 2003 as customer service coordinator
Post Graduate Diploma in Corporate Communications from Rai University August 2014 (Distance Learning) with 82%
Post Graduate Diploma in Management from Goa Institute of Management, Panjim – 2011-2014 with CQPI 5.43
Bachelor of Engineering from Hindustan College of Engineering, Chennai, Affiliated to University of Madras – 1996 To 2000 with 63%