Regional Director
Prism Middle East & Africa
Total years of experience :32 years, 8 Months
Prism Middle East & Africa with its offices in Dubai, UAE and Nairobi, Kenya is a leading distributor of consumer electronics products, gaming devices, mobile phones, tablets & accessories to wholesalers & retailers in the Middle East & African region.
Profile:
To expand the company by establishing a security division and entering into the distribution of physical security, surveillance and detection systems by setting up partnerships with leading security equipment manufacturers.
Achievements:
Currently having discussions with prospective partners to launch their products in East African market.
Responsibilities:
Complete set up and management of a new security division within the company including regional P&L responsibility.
Bayanat is a leading systems integrator in the region, specializing in Air Traffic Management, Airside and Terminal Systems. In partnership with leading worldwide manufacturers, Bayanat integrates latest aviation technologies and successfully delivers complex airport projects with the highest level of engineering.
Position:
Sales Manager from November 2015 - August 2018.
Current Profile:
Managed the Business Development and Sales activities covering all the airports and aerospace companies in the region with a special focus on developing the Terminal systems range of solutions.
Achievements:
Ventured into large Terminal systems projects by qualifying and submitting bids valued over AED 100M covering ELV, IT, Security and Special Airport Systems.
Responsibilities:
Ensured that annual targets for the region were achieved by developing and closing new sales.
Conducted business development activities with new customers and managed key accounts.
Liaised with technology partners and vendors in ensuring successful competitive bids.
Engaged with various stakeholders within client organizations and internally within the company.
Conducted presentations and contract negotiations with prospective customers.
Ensured sustained growth by presenting innovative technology solutions for airport expansion.
Norbain is UK’s most successful distributor of CCTV, Access Control and Intruder Detection solutions for over 90 of the world’s leading electronic security brands. Norbain's International Sales division sells into over 77 countries across 5 continents.
Position:
Business Development Manager, Middle East from May 2015 - October 2015.
Profile:
Carried out Business Development activities in the Middle East region for the complete range of equipment in the company’s portfolio.
Achievements:
Launched new products and established customer relationships while organizing road shows for technology partners.
Responsibilities:
Conducted business development activities, including key account management and order fulfillment.
Carried out product presentations and demonstrations to prospective customers.
Liaised and maintained close relationship with Principals and key suppliers.
Ensured sustained growth through subsequent follow up orders with customers.
Serco is one of the world's leading companies providing mission critical equipment and services to government and private clients by managing people, processes, technology and assets more effectively. Serco operates in over 37 countries worldwide and employs more than 120, 000 highly skilled staff.
Position:
Sales Manager, Aviation Technology from January 2011 - April 2015.
Sales Manager, Security Systems from February 2005 - Dec 2010.
Profile:
To develop Sales activities of the company by providing aviation technology and integrated security solutions for the aviation, government, homeland protection and other verticals.
Achievements:
Secured and implemented a large number of integrated technology and infrastructure projects for government and private organizations.
Partnered with four new Principals in 2013 and successfully introduced their solutions on new bids.
Ensured that the targets set by the company were repeatedly achieved.
Recognized as the highest individual contributor of over AED 5M during the years 2006 and 2007.
Responsibilities:
Held P&L and budget responsibilities and ensured that annual targets were exceeded.
Carried overall responsibility of projects for successful completion and handover with a positive cash flow.
Managed complete business development functions, including new product roll-outs, key account management, contract negotiations and order fulfillment.
Participated in tenders and ensured successful competitive bids.
Prepared working project costing models and cash flow for evaluation and tender submission.
Engaged with various stakeholders and carried out product presentations and demonstrations to prospective customers.
Liaised and maintained a relationship with Principal suppliers, vendors, subcontractors and internal departments.
Ensured collections and sustained growth through subsequent follow up orders.
IAL is a leading integrator of cutting edge technology solutions in the fields of Telecommunications, Aeronautics, Enforcement, Hospitality, Marine Electronics and Navigation systems. IAL has strategic alliances with many world leaders and ensures that its clients receive the most technologically advanced solutions.
Position:
Project Manager, Fire & Security Systems from April 2000 - January 2005.
Senior Project Engineer, Security Systems from July 1994 - March 2000.
Profile:
Managed Project & Support teams while executing complex integrated security and aeronautical projects and support contracts in the aviation, banking, government, hospitality and industrial sectors.
Achievements:
Ensured 25% increase in profitability of the division year on year.
Achieved personal career growth by taking on additional responsibilities.
Demonstrated excellent skills in project, people, vendor, subcontractor and spare parts management.
Designated as Health & Safety Officer of the company from August 2000 - January 2005.
Responsibilities:
Responsible for ensuring profitability of the division.
Executing projects by managing multiple engineering teams within UAE.
Liaising with Clients, Contractors and Consultants while executing turnkey projects.
Providing end user training while ensuring proper operation of equipment.
Preparing installation reports, drawings and technical close out documents.
Proposing and negotiating annual maintenance agreements.
Planning & executing preventive and remedial maintenance of equipment.
Controlling and maintaining the Service Center spare parts inventory.
Providing technical support to the sales department.
Preparing technical bids and tenders and estimating project costs.
Demonstrating and presenting the products to prospective clients.
The company carries out security and automation projects in UAE.
Position:
Project Engineer from July 1992 - June 1994.
Profile:
Executed projects and scheduled maintenance activities along with a team of engineers and technicians.
It is one of the leading producers of steel in India and has well established factories.
Position:
Instrumentation Engineer from August 1991 - May 1992.
Profile:
Responsibilities included the maintenance of the instrumentation and process control equipment in the steel plant to ensure smooth production always.
Bachelor of Engineering in Electronics & Communications
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