Deeraj Rao

• Led social media strategy for the Liwa International Festival and Kayan Wellness Festival (Abu Dhabi) reporting
to the Department of Culture and Tourism Abu Dhabi.
• Managed a 23-person agency team for each of the events.
• Overseeing content creation and execution across multiple platforms(Instagram, Tik Tok, Facebool, Youtube and
Snapchat)
• Liwa-Achieved 24% Instagram follower growth from 58k to 72k in just 3 weeks through organic strategies.
• Increased profile visits by 517% and achieved 98% non-follower reach for the 2025 festival edition.
• Developed and executed data-driven campaigns on Instagram, X (Twitter), TikTok, YouTube, and Snapchat.
• Produced detailed performance reports to track ROI and optimize content strategies for future growth.
• Kayan Festival- 126% growth in followers for the social media pages
• 100+ posts strategize for social media pages of Kayan Festival
• 70% non followers reach on the Instagram account
• Direct reflection of marketing into the festival which saw about 20000+ footfall for 3 days each.
• 4000+ followers increase in just 1 month time on social media

• Spearheaded the launch of Vitra AI LLC Dubai office, forging strategic partnerships with industry leaders such
as AWS and Mindware.
• Directed a $10M hybrid movie marketing project, overseeing demand generation strategy and execution.
• Revamped social media platforms for AMH Tours, Dubai, driving a significant boost in audience engagement
and brand visibility.
• Aided market entry for ConsciouSpace global LLC as a fractional co-founder and led key accounts in GCC region.

• Managed sports marketing campaigns worth $6M, including high-profile partnerships for the IPL and ICC T20
World Cup, delivering impactful brand visibility.
• Boosted share of voice (SOV) by 15% through strategic media planning and influencer collaborations, engaging
key sports personalities and aligning campaigns with emerging consumer trends.
• Directed integrated campaigns for 15+ brands across sectors, including ad shoot production and innovative
sports collaborations, delivering a mix of brand visibility and social impact.
• Developed data-driven media strategies for ICC World Cup T20 and IPL 2021, optimizing media budgets and
placements while fostering strong relationships with OTT, television, and radio platforms to maximize reach.

• Led and managed the programming team, overseeing end-to-end strategy, planning, and execution of
operations.
• Produced award-winning prime-time shows and podcasts, contributing to a 30% increase in listenership.
• Executed successful campaigns for fortune 500 companies and other premium clients like Mercedes Benz,
generating $1M+ in revenue.
• Boosted digital engagement by 50% through innovative strategies, including launching marquee content
properties on social media.
• Conducted quality checks for pilots and pre-produced shows, recommending enhancements to meet industry
standards.

• Acted as a client relationship manager and managed execution of client deliverables, collaborating with the
core team to meet quality and deadline expectations.
• Assigned tasks to the core team for designated clients, ensuring smooth communication and timely delivery of
daily project milestones.
• Mentored new QC specialists, providing performance feedback and collaborating with managers and team
leads to identify and implement preventive measures to maintain high standards.