Freelance - Social Media Management
Freelance
Total years of experience :11 years, 10 Months
Freelance - Digital Communications Specialist
Digital Advertising (Image Editing & Targeted Copywriting) Social Media Management
Content Creating, Curation and Scheduling
Digital Strategy
Based mainly in research, Planning, Analysis and Evaluation.
Design, execute and monitor Media Strategy for the blink|bmobile brands. Evaluate advertising proposals. Gives direction to advertising agency for creation of creative material.
This role required a depth of involvement is all aspects of the business, often not limited to pricing & negotiation, positioning, budget management, contract management, developing advertising campaigns, media strategy, events & promotional activities (ATL & BTL), concept development, copywriting (SMS, Brochures, Social Media & Website Updates), digital engagement, analysis & reporting, and MVNO management. Working both independently and alongside a team.
Design Media Schedule for clients that include - Bmobile, and First Caribbean International Bank. Liaise with Media houses as well as keep abreast of new marketing, PR, and Advertising trends. All in competitive and cost effective manners.
The programme focuses on marketing strategy and management within the context of global and international markets. Participants are able to evaluate cultural differences and acquire enhanced skills in developing and implementing marketing strategies and decision making in international contexts. The programme is comprehensive, intellectually demanding and presents an up-to-date understanding of business and marketing concepts. Of crucial importance, is the ability to analyse and evaluate a rapidly changing business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships. Students will develop mastery of effective marketing strategies and undertake an in-depth study of specific areas of marketing such as marketing analytics, services marketing, digital and emarketing, Human Behaviour and Cross Cultural management.
Single course of International Business Studies
The School of Social Sciences is concerned with the study of how human beings think and behave as individuals, and in socio-cultural and ecological systems.
Diploma in Public Relations, Advertising and Marketing