Regional Sales Director
LIDL
مجموع سنوات الخبرة :17 years, 5 أشهر
Head of six Supermarket Convenience Stores located in Frankfurt a.M. with a turnover responsibility of over 10 million EUR per year
Personnel Management of approx. 120 employees, including 6 store managers
Implementation of sales standards and introduction of new concepts
Preparation of turnover planning
Analysis of sales and costs using internal data
Examination and optimization of the processes in the branches
Planning and organizing the expansion and renewal of branch buildings
Supervision of various projects for the management
Directly reporting to the Managing Director and owner of the trade group.
In charge of the following departments: Marketing, Product and Pricing Management, Sales, Merchandising, Shop Fitting Management.
Condition of the retail chain at duty takeover:
210 stores in 5 regions, annual revenue of around EUR 320 million
EBITDA significantly lower than the industry average
No model for future expansions
Accomplishments at implementing a sustainable business model:
New marketing approach (introduction of two new campaigns with a total of 25% turnover of which 7% is non-food)
Strategic realignment of assortment and pricing policy
Optimization of the Sales Department through new personal policies and business processes. It resulted in the reduction of costs and increased implementation of standards.
Optimization of the store opening process
Opened up 100 new stores with a new store concept
Development of two new Regions
EBITDA was brought to industry standard and reached a record level
Head of three branches as an authorized representative in the region of Wiesbaden
Implementation of sales standards
Personnel Management of approx. 70 employees, including 3 store managers
Preparation of turnover planning
Analysis of sales and costs using internal data
Verification of accounting statements of the branches
Practical part of the studies in the purchasing, sales, accounting, human resources, merchandise management and central warehouse departments divided over the entire study period
Supervision of various special projects for the management, including several controlling projects and projects for recruiting
Management of five different food markets for a total period of thirty weeks divided over the entire study period (to learn retail from the bottom up!)