Dennis Odhiambo

• Streamlined the data flow of a startup firm by 30%, leveraging advanced Excel and SQL reporting skills, which enhanced decision making processes and supported timely management interventions.
• Implemented a comprehensive social media strategy, increasing brand engagement by 120% and growing the audience base by 10, 000+ followers within six months.
• Analyzed and synthesized data from different communications channels, utilizing analytics tools like Google Analytics and Tableau to provide insights that drove a 15% increase in campaign effectiveness.

• Architected a data framework using MySQL to accommodate a growing volume of student and program data by managing, cleansing, and integrating data, improving error handling, data integrity, and scalability by 70%.
• Built data-driven models to improve accuracy in predicting customer lifetime value, resulting in a 20% increase in student retention.
• Automated the data analysis process and created BI dashboards to quickly identify trends in customer behavior and segment customer groups for targeted outreach, leading to a 17% increase in enrollment rates.
• Performed comprehensive campaign analyses of over 200 marketing initiatives, delivering insights that led to a 15% increase in conversion rates and informing strategies for future projects.

• Formulated an effective communications plan, resulting in a ~300% increase in website traffic within two months and ~800% growth in social media traffic.
• Executed successful marketing campaigns centered around brand identity and customer insights, with a 5x return on investment.
• Achieved an average engagement rate of 4% and a conversion rate of 8.3% across all multimedia channels while developing and maintaining a sizeable haul of digital assets.

• Developed marketing strategies and tactics to support objectives, leading to an increase in brand awareness, an increase in website traffic by 70%, and an increase in enrollment by 12%.
• Optimized SEO ranking and organic growth through the management of PPC campaigns and campaigns on social media platforms.
• Wrote press releases and content for announcements, resulting in a 200% increase in visibility and an average 10% conversion rate.
• Spearheaded process for creating and presenting comprehensive performance reports, leading to a 35% increase in digital marketing campaign efficiency and a 20% improvement in customer engagement rates across all platforms.

• Streamlined research processes to meet tight deadlines for multiple projects.
• Designed and executed study approaches.
• Researched health and disease prevention infrastructures and models and developed, tested and marketed products.
• Completed testing projects by deadline and under budget for company-wide initiatives.