Communications And Marketing Manager
Passion of Hope International
Total years of experience :14 years, 3 Months
• Leveraged Google Analytics to enhance website visibility by developing and implementing effective SEO strategies.
• Established analytics goals and used rtweet packages in R to extract sentiment data from social media to determine, identify, and translate customer behavior.
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
• Used Excel’s statistics package to analyze program data for African Women in Media (AWiM) and develop reports.
• Contracted to develop a data management system and develop a BI dashboard for integration with AWiM’s LMS.
• Collaborated with senior executives to create best-practice marketing initiatives, resulting in 12% revenue growth
• Prepared and created analytic reports on customer insights such as user geographic location, age groups, and gender using Microsoft Excel (advanced), Power BI, and Tableau.
• Presented findings to senior leadership to help inform critical decisions about products and increase brand recognition and customer base.
• Streamlined research processes to meet tight deadlines for multiple projects.
• Designed and executed study approaches.
• Researched health and disease prevention infrastructures and models and developed, tested and marketed products.
• Completed testing projects by deadline and under budget for company-wide initiatives.
