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Dennis Snijders, Chief Strategy Officer

Dennis Snijders

Chief Strategy Officer·Anticorrosion Protective Systems (APS) LLC

United Arab Emirates

Bachelor's degree, Economics

Work experience

Total years of experience: 24 years, 5 months

Chief Strategy Officer

October 2012 - Present

Anticorrosion Protective Systems (APS) LLC

United Arab Emirates

October 2012 - Present

Led the company’s transition to realize its vision of becoming one of the top 10 global corrosion engineering and
contracting companies.
* Led the company’s reorganization in order to increase its efficiency in challenging market conditions.
* Developed a comprehensive strategy for global commercialization of an innovative technology.
* Developed, planned and implemented the corporate marketing and communications strategy.
* Transformed the company structure into a performance driven organization.
* Headed the company’s executive team in preparation of a company sale.
Job role:
Management

Head of Sales & Marketing

April 2012 - September 2012

General Paints Ltd

Ireland

April 2012 - September 2012

Industrial Coatings
* Headed the Industrial sales team and established performance goals.
* Developed business plans and took primary responsibility for implementation.
* Identified and targeted new customers for the industrial business unit in Ireland and Europe.
* Led the development of the annual sales and marketing plan for the Industrial business unit.
* Led the development of marketing and communications tools for the Industrial business unit.
Company industry:
Industrial Production
Job role:
Management

Country Manager

December 2008 - March 2008

December 2008 - March 2008

Established registered offices in Moscow, St. Petersburg and Vladivostok.
* Built a sales, technical and administrative team for the Russian organisation.
* Established a distributor’s network in Russia.
* Ensured that financial targets for turnover, profitability and all KPI’s were realized.
* Increased revenues from 5 million to 9 million USD in 3 years.
Job role:
Management

Area Manager

January 2005 - January 2008

Cyprus

Saudi Arabia

January 2005 - January 2008

Managed the entire operations of this regional office of around 45 employees with 10 direct reports.
* Ensured that financial targets for turnover, profitability and all KPI’s were realized.
* Developed first-rate business relationships with key accounts.
* Expanded distributor network with coverage throughout the Central Province.
* Increased revenues from 8 million USD to 13.5 million USD in 3 years.
Sales Manager Protective & Decorative Coatings,
Company industry:
Construction & Building
Job role:
Management

January 2003 - January 2005

January 2003 - January 2005

Managed a team of 6 direct reports from Russia, Ukraine and Kazakhstan.
* Expanded the distributor network in Azerbaijan and Kazakhstan.
* Developed business with key-accounts in Russia and Ukraine.
* Created and Implemented regional specific marketing strategies.
* Total revenue responsibility of 6 million USD.
Job role:
Other

Sales Manager

January 2001 - January 2002

Protective Coatings

Netherlands

January 2001 - January 2002

Managed a team of 4 direct reports.
* Established the company’s first real distributor network in Azerbaijan and Kazakhstan.
* Set up branch offices in Russia and Ukraine.
* Total turnover responsibility of 3.5 million USD.
Company industry:
Industrial Production
Job role:
Sales

Export Manager

January 2000 - January 2001

Sigma Coatings

Netherlands

January 2000 - January 2001

*Managed marine coatings (sea) stocks worldwide.
* Managed a team of 4 direct reports.
* Improved the performance of freight forwarders through monitoring and regular meetings.
* Improved business processes through the implementation of SAP.
Company industry:
Industrial Production
Job role:
Logistics and Transportation

Supply Chain Supervisor

January 1997 - January 2000

Saudi Arabia

January 1997 - January 2000

Managed a team of 8 direct reports.
* Managed the raw material supply, manufacturing and transportation of paints in the Middle-East.
* Managed the paint production with a production capacity of 70, 000 tons pa.
* Executed drastic cost-efficiency measures contributing to increased company profitability.
Job role:
Logistics and Transportation

Education

University of Commercial Economics, Utrech

January 1996

January 1996

Bachelor's degree, Economics

Netherlands

College of Economic

January 1992

January 1992

High school or equivalent, Commercial Economics

Education, Amersfoort (

Higher General Secondary

January 1990

January 1990

High school or equivalent, Economics and Social Sciences

Education, Amersfoort (

Skills

BUSINESS PROCESS

Expert

MARKET PLANNING

Expert

MARKETING

Expert

MARKETING COMMUNICATIONS

Expert

NETWORKING

Expert

STRATEGIC

Expert

VISION

Expert

Languages

Dutch

Expert

English

Expert

German

Expert