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Tony Saouma, Executive Business Manager | Group COO

Tony Saouma

Executive Business Manager | Group COO·Wellness Center Group

Qatar

Bachelor's degree, Law And Political Sciences

Work experience

Total years of experience: 18 years, 4 months

Executive Business Manager | Group COO

January 2021 - Present

Wellness Center Group

Doha, Qatar

January 2021 - Present

• Led end-to-end business establishment from concept to operational stabilization across multiple brands.
• Owned group P&L, budgeting, forecasting, delivering disciplined cost control and improved cash flow of the
organization.
• Executed turnaround strategies for underperforming units, restoring profitability through restructuring and
targeted marketing.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

F&B Consultant

July 2019 - January 2021

Free Lance Consultancy

Doha, Qatar

July 2019 - January 2021

Provided advisory and hands-on leadership support to F&B businesses during growth and optimization phases.
• Conducted operational and financial diagnostics to identify performance gaps and growth opportunities, and designed profitability improvement plans through menu engineering, cost control, waste reduction, and process redesign.
• Supported outlet design and layout optimization to enhance customer experience and operational efficiency.
• Delivered structured training and capability-building programs for operational and management teams.
Company industry:
Food & Beverage Production
Job role:
Consulting

F&B Consultant

January 2019 - January 2021

Multiple Brands (Diet House | Pan & Chocolates | Ci Gusta | Crepe & More)

Doha, Qatar

January 2019 - January 2021

• Conducted operational and financial diagnostics to identify performance gaps and growth opportunities, and
designed profitability improvement plans through menu engineering, cost control, waste reduction, and
process redesign.
• Supported outlet design and layout optimization to enhance customer experience and operational efficiency.
• Delivered structured training and capability-building programs for operational and management teams.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

F&B Multi - F&B Brand Manager

April 2013 - June 2019

Abu Issa Holding

Doha, Qatar

April 2013 - June 2019

Senior leadership role with full responsibility for 24 outlets across four GCC markets (Qatar, KSA, UAE, Bahrain).
• Held full P&L accountability across multiple international and regional brands.
• Led operational governance, policy implementation, and performance management across all markets.
• Spearheaded new store openings and market expansion, from site selection to operational launch.
• Directed financial planning, procurement forecasting, and cost-control initiatives, delivering sustained profitability improvements.
• Regularly engaged senior leadership with performance reporting, strategic insights, and growth proposals.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

F&B Brand Manager

January 2013 - January 2019

Abu Issa Holding – Food Retail & Hospitality Division (Blue Salon)

Doha, Qatar

January 2013 - January 2019

• Held full P&L accountability across multiple international and regional brands.
• Led operational governance, policy implementation, and performance management across all markets.
• Spearheaded new store openings and market expansion, from site selection to operational launch.
• Directed financial planning, procurement forecasting, and cost-control initiatives, delivering sustained
profitability improvements.
• Regularly engaged senior leadership with performance reporting, strategic insights, and growth proposals.
Company industry:
Hospitality & Accomodation

Supply Chain & Buying Officer

December 2009 - April 2013

M. H. Alshaya Company

Doha, Qatar

December 2009 - April 2013

• Managed procurement, international sourcing, shipping, customs clearance, and warehousing operations.
• Supported pre- and post-opening phases for Doha operations, ensuring supply chain readiness and compliance.
• Negotiated supplier contracts and logistics agreements to improve service levels and cost efficiency.
• Coordinated closely with regional HQ to align operational execution with corporate standards.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Supply Chain & Buying Officer

December 2009 - January 2013

M.H. Alshaya – Dean & DeLuca

Doha, Qatar

December 2009 - January 2013

• Managed procurement, international sourcing, shipping, customs clearance, and warehousing operations.
• Supported pre- and post-opening phases for Doha operations, ensuring supply chain readiness and
compliance.
• Negotiated supplier contracts and logistics agreements to improve service levels and cost efficiency.
• Coordinated closely with regional HQ to align operational execution with corporate standards.
Company industry:
Catering, Food Service, & Restaurant

Group Vice CEO Office Coordinator

February 2008 - December 2009

EZDAN Holding

Doha, Qatar

February 2008 - December 2009

- Act as the central coordination point for the Vice CEO’s office, ensuring smooth execution of daily activities, structured workflows, document control, and alignment with corporate governance standards.
- Manage internal and external communications on behalf of the Vice CEO, liaising with CEOs, senior executives, department heads, and external partners to ensure clarity, follow-up, and timely information flow.
- Coordinate executive meetings, prepare agendas, compile reports and presentations, track action items, and ensure decisions are documented and followed through across the organization.
- Handle sensitive information with strict confidentiality, manage priorities and deadlines, and support the Vice CEO in monitoring execution of strategic initiatives and cross-functional projects.
Company industry:
Facilities & Property Management
Job role:
Legal

Education

Lebanese University

July 2006

July 2006

Bachelor's degree, Law And Political Sciences

Lebanon

GPA (rating): Good

GPA (rating): Good

Bachelor's Degree in Law and Political Sciences
View attachment

Lebanese University

July 2006

July 2006

Bachelor's degree, Business And Law

Lebanon

GPA (rating): Good

GPA (rating): Good

I graduated from the Faculty of Law and Political Sciences at the Lebanese University, widely recognized for its rigorous academic standards and highly competitive environment. The institution is known for its demanding curriculum, large student body, and strict evaluation system, making it one of the most challenging universities in the country to successfully graduate from.
View attachment

Skills

Food Safety
Expert
Food Safety
Expert
Franchisee Management
Expert
Franchisee Management
Expert
Budgeting and Forecasting
Expert
Budgeting and Forecasting
Expert
Business Development
Expert
Business Development
Expert
Procurement
Expert
Procurement
Expert
Business Development
Expert
Business Development
Expert
NS (SIMULATOR)
Expert
NS (SIMULATOR)
Expert
HYGIENE
Expert
HYGIENE
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
PROCUREMENT
Expert
PROCUREMENT
Expert
SAFETY STANDARDS
Expert
SAFETY STANDARDS
Expert
FORECASTING
Expert
FORECASTING
Expert
FIXED RETURN OPTION (FRO)
Expert
FIXED RETURN OPTION (FRO)
Expert
FOOD SAFETY
Expert
FOOD SAFETY
Expert
HOSPITALITY
Expert
HOSPITALITY
Expert
PLANNING
Expert
PLANNING
Expert
Project Management
Expert
Project Management
Expert
Production
Expert
Production
Expert
Operation
Expert
Operation
Expert
Food Safety
Expert
Food Safety
Expert
Franchisee Management
Expert
Franchisee Management
Expert
Budgeting and Forecasting
Expert
Budgeting and Forecasting
Expert
Procurement
Expert
Procurement
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RESTRUCTURING BUSINESS
Intermediate
RESTRUCTURING BUSINESS
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

French
Intermediate
Arabic
Expert
English
Expert

Training and Certifications

Training
Value Negotiators Workshop
Blue Salon
Mar 2014
Show credentials
Microsoft Excel - Beginners Level
Abu Issa Holding
Aug 2013
Show credentials
Finance for Non Finance Proffessionals
INFORMA
Dec 2014
Show credentials
Blue Ocean Strategy Siminar
Asta Consulting
Apr 2014
Brand Management
Abu Issa Holding
Sep 2014
Show credentials

Hobbies

  • Watching Documentaries, Wild Camping, Hunting, Technology, self-improvement & Team building Program