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Derya YILMAZ, Freelance Market Research & Marketing Executive

Derya YILMAZ

Freelance Market Research & Marketing Executive·Gfk

Qatar

Bachelor's degree, Business Administration

Work experience

Total years of experience: 8 years, 2 months

Freelance Market Research & Marketing Executive

March 2024 - Present

Gfk

Doha, Qatar

March 2024 - Present

• Designed and delivered 10+ tailored
market research and strategic marketing
projects for FMCG and Automotive clients.
• Applied qualitative & quantitative
methods (surveys, interviews, desk
research) to generate actionable insights.
• Leveraged Google Analytics, Python, and
Google Trends to identify consumer
behavior shifts and competitor strategies,
leading to improved client positioning.

Company industry:
Marketing
Job role:
Management

Strategic Planning Responsible

July 2020 - April 2021

Renault

Istanbul, Türkiye

July 2020 - April 2021

• Led strategic planning for Renault & Dacia
(personal and commercial vehicles) in one
of the largest automotive markets in EMEA.
• Partnered with sales and cross-functional
teams to achieve +12% sales growth
despite a highly competitive environment.
• Developed market and competitor
intelligence dashboards to improve
leadership decision-making and ensure
continuous market awareness.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Client Solutions Consultant

March 2019 - July 2020

GFK

Istanbul, Türkiye

March 2019 - July 2020

• Managed key FMCG and home appliances
accounts (Arzum, BSH, Philips), generating
actionable insights for global brands.
• Conducted POS & market share analyses
across multiple product lines, supporting
clients in achieving measurable customer
satisfaction improvements.
• Delivered quarterly business reviews to
C-level executives, influencing marketing
and sales strategies.

Company industry:
Marketing
Job role:
Marketing and PR

Market Insight Specialist

November 2017 - September 2018

VESTEL

Istanbul, Türkiye

November 2017 - September 2018

• Led consumer requirement analyses
across multiple product categories, directly
informing strategic marketing initiatives.
• Designed and executed customer
experience improvement projects, resulting
in enhanced satisfaction metrics.
• Collaborated with product & marketing
teams to launch category-based growth
projects by combining competitor analysis,
market research, and consumer insights.

Company industry:
Sales Outsourcing
Job role:
Information Technology

Project Executive

January 2015 - October 2017

IPSOS

Istanbul, Türkiye

January 2015 - October 2017

• Solely managed top-tier FMCG clients
(Unilever, P&G, Coca-Cola, Efes) for
consumer insights and market intelligence.
• Directed multi-country market research
studies, supporting regional strategy
development for global brands.
• Presented insights on shopper behavior
and purchase drivers to guide brand
positioning and innovation pipelines.

Company industry:
Marketing
Job role:
Consulting

Education

Bogazici University

January 2014

January 2014

Bachelor's degree, Business Administration

Türkiye

Bursa Anatolian High School

January 2009

January 2009

High school or equivalent, Business Administration

Türkiye

Skills

Sales Trend Analysis
Expert
Sales Trend Analysis
Expert
Marketing
Expert
Marketing
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Consumer Insights
Expert
Consumer Insights
Expert
Market Insight
Expert
Market Insight
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert
STRATEGIC MARKETING
Expert
STRATEGIC MARKETING
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
HYPERION
Beginner
HYPERION
Beginner
marketing management
Expert
marketing management
Expert
key account management
Expert
key account management
Expert
marketing strategy
Expert
marketing strategy
Expert
digital marketing
Intermediate
digital marketing
Intermediate

Languages

English

Expert

French

Beginner

Turkish

Native Speaker

Hobbies and interests

Pilates

Ranked 388th of approx. 2 million participants in 2009 Turkey university exam