DIRECTOR OF MARKETING & COMMUNICATION
Al Mana Group
Total years of experience :2 years, 2 Months
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•Established and developed the marketing department from scratch, including procedures, divisions, and team members.
•Managed the yearly marketing plans for Ford, Ford Trucks, Lincoln, Stellantis Group, FAW Group, Mopar, Al Mana Used Cars, and Hertz.
•Tailored on/ofline communication and localized all assets to target the correct target group and create marketing plans with KPI results and reversion rates.
•Strategically introduced new concepts stores for Al Mana Maples and Sports cards, with strong marketing plans.
•Increased the number of leads/sales and awareness, resulting in being awarded the prestigious Henry Ford Excellence Award Winner 2022, President's Award Winner Ford Service CVP 2022 for Ford and Lincoln, and 'Best Outstanding Performance' award received at HONGQI Global Agent Communication Conference 2022.