MANAGER ECOMMERCE
Apparel Group
Total des années d'expérience :13 years, 9 Mois
1. Business optimization by increasing the share of E commerce for Aldo and Aldo Accessories across GCC (UAE, Bahrain, Qatar, Kuwait, Oman).
2. Strategically growing business with major portals - 6th street, Amazon, Noon and Namshi on marketplace, consignment and outright model
3. Developed plan for new monobrand site - aldoshoes.me. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.
4. Web merchandising and UI/UX optimization through closed loop marketing.
5. Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.
6. Implementation of best practices for optimal user experience, customer acquisition and improved conversion.
7. Improved order fulfilment to 95% and minimize return and cancellation by by 60%.
8. Ensured inventory audit at warehouse and store to ensure maximum fulfilment against all online orders.
9. Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software.
10. Regularly reviewing competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.
Encouraged sellers to add inventory for increased margins and offers.
Resolved sellers queries -Provides timely information on consumer insights and sales rates to sellers, to optimize sales growth.
Constant up gradation to sellers on snapdeal policies and benefits.
HIGHLIGHTS
Responsible for managing and nurturing relationships with a group of sellers.
Manage multiple sellers across categories to deliver on monthly targets (revenue growth, improved traffic and customer delight)
Drive seller relations through inventory planning, managing margins and assortments..
Measure key metrics and maintain sales data and to optimize sales across sellers.
Improve seller visibility on website through mailers, banners, web page design to improve sales
Ensure that product descriptions and technical specifications are explained in simple customer centric language to attract customer.
Ensure vendor SLA’s are adhered with timely shipment to the customer
Plan and execute promotion activities in line with category/festive promotions.
1.Managing and generating Lotto footwear, sports wear, fitness and travel accessories business with accounts i.e Walmart, Metro Cash and Carry, Aditya Birla, Hypercity, Vishal wholesale, CP wholesale, Dmart, Lulu and Pothys.
2.Managing and generating business with E-tailors i.e Flipkart, Amazon, Myntra, Jabong, Tata Cliq, Abof, Snapdeal and Ajio.
3.Handling a portfolio of 60 Cr annually with all the accounts.
4. Month on month collection plan and Account reconciliation of all account for timely payment.
5.Managing P&L .
6.Inventory planning and stock management across all categories of Lotto Sports.
7.Allocating marketing budget as per accounts viability.
8. Meeting revenue number consistently by pushing primary and secondary sales.
9.logistics and commercial planning.
10. Competition analysis and new product development.
Developed new pathways in diverse segments to generate revenues
Successful in transforming disagreed clients into contended customers for promotions
Introduced improvised techniques to bring business
Actively organized trade fairs and expo’s to improve company visibility and branding
Key Deliverables
Directing and spearheading team in achieving their individual targets through regular interaction and Client orientation programs in defined team period
Generate Fresh Leads of prospective customers through references and customer relationship management
Clinching viable business opportunities for Business Promotion and Revenue Generation of company’s product and services
Represented Company Profile and Services by participating in Trade Expo’s and Promotional Campaigns and at the same time educating customer of company’s function
Established fruitful relationships with Clients by delivering proper services regularly
Assisted Team by imparting skills and techniques to win over competitor product
Pivotal role in locating prospective business areas in Madhya Pradesh and Chhattisgarh
Exceeded Weekly Sales Targets
Proactively organized Product Promotions at Trade Shows at Domestic Level
Devised strategies like C.R.M, Feedback Sessions to increase business
Managed prospective Clients from several Ltd. and Pvt. Ltd. companies
Involved in analyzing the areas of Network, Marketing Pepsi products, Meeting Retailers and Negotiating on their Demand, Introducing New Offers and Schemes to Retailers etc
Key Deliverables during the Project Execution
Surveyed Retail Shop and Evaluating the Availability, Demand and Supply of Pepsi Products in Indore
Restructured Distribution Network of Pepsi in Indore
Formulated Plans and Actions for Improving the Existing Network of Pepsi in Indore
Project (02)
Organization: SBI Indore and German Technical’s
Description: Involved in studying about the purpose of MSME products. Handled Documentary Requirements of MSME Services. Underwent a special training programme to enhance communication and influencing skills.
Key Deliverables
Identifying Financial and Technological needs of Medium & Small Scale Enterprise in Indore
Negotiating with Manufacturers, Entrepreneurs and Funding them through SBI Indore
MBA. Majors in Marketing and Minor in Human Resources. Got the knowledge of marketing and Sales through proper training and programs. Studied Human resource as well.
B.com - It majorly include Business administration, economics and accountancy. Studied as a part of ongoing curriculum. Get to know the in depth information and know how of business criticalities.