Country Manager
Mohamed Hilal Group
Total years of experience :14 years, 0 Months
• Spearheaded strategic initiatives in collaboration with senior management to drive corporate goals.
• Executed dynamic marketing and sales strategies, enhancing brand visibility and market penetration.
• Cultivated and sustained robust relationships with customers, retailers, and key industry stakeholders.
• Conducted comprehensive competitor analysis to inform business tactics and maintain competitive edge.
• Designed and executed business plans to streamline operations and promote organizational growth.
• Devised and led prompt, effective action plans for emergency response, ensuring business continuity.
• Identified and capitalized on business expansion opportunities to increase market share.
• Crafted targeted marketing plans to amplify reach and customer engagement.
• Built high-performance teams through strategic recruitment, training, and motivational leadership.
• Established performance standards to achieve excellence in service delivery and operational efficiency.
• Developed contingency strategies to mitigate risks and ensure swift recovery during crises.
• Formulated and enforced crisis prevention and management protocols to safeguard company interests.
• Managed fiscal responsibilities with precision, overseeing budget allocation and cost control.
• Monitored project milestones, ensuring timely completion and adherence to quality standards.
• Work with clients and suppliers to generate accurate volume forecasts.
• Deliver results for the brand, focusing on net sales and brand contribution to the
P&L.
• Manage aspects of sales function, from client support of devising and
implementing sales strategies, managing promotional activities to achieve brand
objectives.
• Ensure effective budgetary control of sales and expenses.
• Achieve sell-in and help achieve sell through sales targets, business planning
accuracy.
• Ensure that all tools are exercised in order to seek, expand and improve the
business and product penetration at retailer, distributor at a local level.
• Ensure new brands/lines are successfully launched.
• Proper budgeting and planning of A&P and A&P expenses.
• Regular monthly/quarterly monitoring.
• Propose/implement marketing plans/animations adapted to the region and in
accordance with the brand guidelines.
• Check good implementation of merchandising guidelines and proposes possible
improvement.
• Local PR follow up, including PR insertions.
• Prepare presentations and meet retailers whenever necessary, particularly for 1st
and 2nd semester strategy meetings.
• Proper forecasting in conjunction with the markets and their needs to maximize
sales and coverage.
• Consistently maintain sufficient supply coverage : checking stocks on a monthly
basis and ordering on a monthly basis.
• Provide insight and support to the enterprise to better understand market trends
and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Monitor level of distribution per retailer Vs Total market (DN).
• Gather market facts and new developments including new malls/shops openings,
change of regulations and key news to communicate.
• Monthly reporting on brands launches, animations, promotions.
• Maintain a track sheet of Year End fragrance and cosmetics figures.
• Monitor retail price database of supplier’s vs key competitors.
• Analyse competitor activity.
• Provide suppliers with monthly sales reporting and figures synthesis by retailer and by brand.
• Gather monthly stock statements from clients.
• Ensure that a workable and business conducive relationship is maintained at all time with the retailers.
• Formulate fruitful business development strategies to ensure long-term success.
• Set standards and objectives for different stores and departments.
• Optimize and oversee operations to ensure efficiency.
• Lead a team of store supervisors towards effective collaboration and attainment
of goals.
• Undertake sound financial management to ensure stores are profitable and stay
within budget.
• Ensure compliance with company’s policies and operational guidelines.
• Deal with problems by providing creative and practical solutions.
• Evaluate performance using key metrics and address issues to improve it.
• Report to senior executives on progress and issues.
• Assist upper management in decisions for expansion or acquisition.
• Meet sales goals by training, motivating, mentoring and providing feedback to
sales staff.
• Ensure high levels of customers satisfaction through excellent service.
• Complete store administration and ensure compliance with policies and
procedures.
• Maintain outstanding store condition and visual merchandising standards.
• Report on buying trends, customer needs, profits etc.
• Propose innovative ideas to increase market share.
• Conduct personnel performance appraisals to assess training needs and build
career paths.
• Deal with all issues that arise from staff or customers (complaints, grievances
etc).
• Be a shining example of well behavior and high performance.
• Resolve customer complaints regarding sales and service.
• Monitor customer preferences to determine focus of sales efforts.
• Plan and direct staffing, training, and performance evaluations to develop and
control sales and service programs.
• Supervise the activities of store employees to ensure that they are working.
• in accordance to the store’s policies and protocols.
• Hire new employees and assist in training them to work properly in a retail
environment.
• Completes store operational requirements by scheduling and assigning
employees; following up on work results.
• Assist store manager in driving sales and achieving predefined targets.
• Achieves financial objectives by preparing an annual budget; scheduling.
• expenditures; analyzing variances; initiating corrective actions.
• Maintain awareness of market trends and competition to ensure excellence in
customer services.